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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 4551
  1. Mobile Gaming: Incl Impact of COVID-19 - US - October 2020

    • Consumer Report
    • September 2020
    • US

    “Mobile gaming is a great entry point for brands looking to reach the gaming community. The mobile gaming world brings in all types of players, from the casual tourists to highly invested, dedicated players. The audience for mobile gaming will continue to grow as COVID-19 ...

    US $4,335.45 (Excl.Tax)
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  2. Marketing to Black Moms: Incl Impact of COVID-19 - US - September 2020

    • Consumer Report
    • September 2020
    • US

    “Black moms are aware of the unique parenting challenges they face this year amid COVID-19 and an intensified focus on social justice. However, they want to avoid making their kids fearful of the world, and instead give them confidence to overcome any challenge they face. Their ...

    US $4,335.45 (Excl.Tax)
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  3. Sparkling Drinks - China - September 2020

    • Consumer Report
    • September 2020
    • China

    “Sparkling beverages have proven their popularity through the surge in sales of sparkling water, and their wide range of application will allow extension into other drinks categories. The shrinking population of key younger consumers and enduring concerns around sugar pose ...

    US $4,399.57 (Excl.Tax)
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  4. Air Care – Germany – 2020

    • Consumer Report
    • September 2020
    • Germany

    The COVID-19 crisis can drive greater usage of air care products if brands capitalise on the importance of the home, go green/natural & communicate health benefits.

    Dr. Christina Wessels, Research Analyst – Household & Leisure

    US $2,548.40 (Excl.Tax)
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  5. Hot and Cold Cereal: Incl Impact of COVID-19 - US - September 2020

    • Consumer Report
    • September 2020
    • US

    “With wellbeing, value and convenience top-of-mind, cereal brands have more than one path to staying relevant with shoppers. After years of declines and stagnation, the cereal category returned to sales growth in 2020 due to COVID-19. Sudden and enduring shifts in daily, ...

    US $4,335.45 (Excl.Tax)
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  6. Televisions: Incl Impact of COVID-19 - US - September 2020

    • Consumer Report
    • September 2020
    • US

    “The strong bond Americans have to television has strengthened the TV market despite the pandemic and should support it even through the recession. TV brands should be taking steps to ensure their products reflect consumer attitudes that the television set isn’t just an ...

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  7. Pizza Restaurants: Incl Impact of COVID-19 - US - September 2020

    • Consumer Report
    • September 2020
    • US

    “Pizza restaurants are an indisputable bright spot amid a struggling restaurant industry as a result of the COVID-19 crisis. Many leading pizza chains have managed to grow sales into the double-digits in 2020 due to their continued investments in takeout and delivery and ...

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  8. Restaurant Breakfast and Brunch Trends: Incl Impact of COVID-19 - US - September 2020

    • Consumer Report
    • September 2020
    • US

    “The ease and affordability of making breakfast at home paired with the increase in remote working means the recovery of foodservice breakfast sales will lag behind the foodservice industry as a whole. LSRs facing fierce competition will launch aggressive promotions in a race ...

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  9. Vitamins and Supplements: Inc Impact of COVID-19 - UK - September 2020

    • Consumer Report
    • September 2020
    • UK

    “The pandemic will drive demand for vitamins and supplements as health and wellness become bigger consumer priorities. Immune health in particular is in the spotlight, and brands can look to offering more holistic solutions, considering the links between stress, sleep, ...

    US $2,542.03 (Excl.Tax)
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  10. Colour Cosmetics – Lips & Eyes – Indian Consumer – 2020

    • Consumer Report
    • September 2020
    • India

    Post recovery from COVID-19, lip and eye cosmetics stand to grow by capitalising on emerging markets and catering to the evolving consumer need.

    Tanya Rajani, Beauty & Personal Care Analyst - India

    US $2,461.19 (Excl.Tax)
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No. of reports 1 of 4551