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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Sucos - Brasil - Junho 2018

    “Com opções que agradam desde os consumidores ávidos por alternativas saudáveis até aqueles que buscam opções de bebidas acessíveis, os sucos estão em alta no mercado brasileiro. Todavia, a grande concorrência entre as diferentes marcas e segmentos dentro da categoria, além da preferência do ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2018
    Brazil
  2. Men's Attitudes to BPC - Brazil - May 2018

    “The BPC products for men have some challenges to overcome. It’s more common to see men with a beard and mustache nowadays, for example, but most of them still do not use any facial hair product. In addition, barbershops need to find creative ways to attract these consumers, as the majority still ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2018
    Brazil
  3. Lifestyles of Millennials - Brazil - May 2018

    “Millennials have been directly impacted by the economic recession and the high levels of unemployment. On the one hand, this situation drives them to live in their parents’ house for longer and to demonstrate a pessimistic perception about the future of the country’s economy. On the other hand, ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2018
    Brazil
  4. Carbonated Soft Drinks - Brazil - May 2018

    “The carbonated soft drinks market has been negatively impacted by the economic recession. In addition, the search for more healthful beverages and the new laws aimed at reducing the commercialization of sugary drinks have been major consumption barriers. The expectation is that sporting events ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2018
    Brazil
  5. Brazilian Lifestyles: Innovating Through the Recession - Brazil - May 2018

    “Despite Brazil’s political instability, there is a positive perception about the future of the economy. Brazilians have learned from the economic recession and have created new business models, offering products and services at more affordable prices, and the tendency is that they will keep ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2018
    Brazil
  6. Estilo de Vida dos Brasileiros – Inovando Durante a Recessão - Maio 2018

    “Apesar da instabilidade política pela qual o país está passando, existe uma percepção positiva sobre a retomada do crescimento da economia. O brasileiro aprendeu com a crise e criou novos modelos de negócios, produtos e serviços a preços mais acessíveis, e a tendência é de que eles continuem a ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2018
    Brazil
  7. Estilo de Vida dos Millennials - Brasil - Maio 2018

    “A geração dos millennials tem sido impactada diretamente pela crise econômica e a alta taxa de desemprego. Se por um lado esse cenário faz com que demorem mais para sair da casa dos pais e tenham uma visão pessimista em relação à economia, por outro lado também os motiva a desenvolver um perfil ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2018
    Brazil
  8. Atitudes dos Homens com Produtos de Beleza e Cuidados Pessoais - Brasil - Maio 2018

    “O mercado de produtos de beleza e cuidados pessoais masculinos tem alguns desafios a enfrentar. Apesar dos homens estarem, por exemplo, deixando a barba/bigode crescer, a maioria deles ainda não usa nenhum tipo de produto específico para esses pelos faciais. Além disso, as barbearias precisam ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2018
    Brazil
  9. Refrigerantes - Brasil - Maio 2018

    “O mercado de refrigerantes parece já ter vivido dias melhores. A atual crise econômica do país, somada à mudança de hábitos dos consumidores, que vêm buscando opções de bebidas mais saudáveis e a previsão de endurecimento das leis brasileiras relacionadas à comercialização de bebidas açucaradas ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2018
    Brazil
  10. Ice Cream - Brazil - April 2018

    "After years of decline, the ice cream market should grow again in 2018, so brands need to be prepared to meet consumers’ demands, which have changed. In order to do so, brands can invest in unique textures and flavors that add value to products and help improve customer loyalty, as well as ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2018
    Brazil
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