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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Cultured Dairy - Canada - June 2018

    Cultured dairy products are a mainstay for Canadians, with yogurt proving to be the most popular. From a broad perspective, there has been an evolution around yogurt and cultured dairy. Over the past decade, the categories that fall within the cultured dairy space have leveraged health claims and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2018
    Canada
  2. Creditor and Travel Insurance - Canada - June 2018

    “The combination of an aging population, a boom in international travel and soaring health care costs are a confluence of factors that will strongly drive travel insurance sales in Canada.”

    - Sanjay Sharma, Senior Financial Services Analyst

    This report will look at the following areas:

    • Over a third ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2018
    Canada
  3. Fruit - US - June 2018

    "With current sales of just over $50 billion, fruit is a widely popular and growing category, even if that growth is a relatively slow 2-3% annually. Within the category’s largest segment – fresh – there is a relative lack of brand power, as private label options dominate in terms of sales. In ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2018
    US
  4. Party Planning and Home Entertaining - US - June 2018

    "Most adults say they enjoy entertaining people in their home—an attitude that has remained constant for more than a decade. In the last three years, a substantial 77% of adults have hosted a party in their home. Informal gatherings are far more prevalent than formal parties, with 44% ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2018
    US
  5. OTC Pain Management - US - June 2018

    "A majority of consumers turn to some form of OTC (over-the-counter) pain management product to treat pain, with OTC internal analgesics remaining the dominate choice for pain relief, though external analgesics continue to experience faster growth. Looking forward, consumers’ need for pain ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2018
    US
  6. Marketing to Black Millennials - US - June 2018

    "Black Millennials are a tenacious group who are grounded in their faith and belief that they will be the change they want to see – within their family, community and most importantly, themselves. This generational group looks among and within themselves to control and define their identity and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2018
    US
  7. Marketing to Millennials - US - June 2018

    Millennials are the largest generational group in the US and as they age they are only becoming a more important part of the consumer economy. Millennials are growing their incomes and entering new markets as they buy homes and start families. Marketers interested in reaching this group will need ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2018
    US
  8. Car Purchasing Process - US - June 2018

    "The household vehicle is typically the second most expensive purchase consumers make besides a home, and for American consumers it is often a necessary purchase. Consumers have a plethora of options available and must navigate those options to find the best vehicle for their budget and lifestyle. ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2018
    US
  9. Juice and Juice Drinks - US - June 2018

    "Total sales of juice are in decline due to falling sales of 100% juice and bottled smoothies paired with flat juice drink sales. Changing perceptions around the healthfulness of juice and competition from other drinks is causing consumers to choose other drinks over juice. New juice products that ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2018
    US
  10. Lawn and Garden Products - US - June 2018

    "The US lawn and garden market grew steadily over the review period. Yet the segment represented by MULO (multi-outlet) sales, which is comprised largely of lawn and weed products, is on the decline. Consumers still buy most lawn and garden products at big box stores like The Home Depot, but ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2018
    US
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