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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 1108
  1. Baby Food and Drinks: Incl Impact of COVID-19 - US - April 2020

    • Consumer Report
    • April 2020
    • US

    "The market for baby/toddler food and drink remains strong, despite the fact that its principal target audience continues to dwindle. The market in 2019 stood at just under $7 billion, 4% ahead of 2014 total sales. Formula maintains a huge market share lead, though its growth ...

    US $4,395.00 (Excl.Tax)
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  2. Black Consumers' Loyalty in Automotive: Incl Impact of COVID-19 - US - April 2020

    • Consumer Report
    • April 2020
    • US

    "The automotive industry will be one of the hardest hit by the COVID-19 outbreak and the economic downturn. Past recession periods show that new car sales plummet when the economy contracts. Meanwhile, Black consumers are also disproportionately impacted by job losses and ...

    US $4,395.00 (Excl.Tax)
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  3. Cough, Cold, Flu and Allergy Remedies: Incl Impact of COVID-19 - US - April 2020

    • Consumer Report
    • April 2020
    • US

    "The COVID-19 pandemic has amplified the importance of illness management. Methods practiced during the outbreak are likely to hold lasting impact, such as staying home when sick and increasing illness prevention measures such as washing hands and using hand sanitizer. Americans’

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  4. Lawn and Garden Products: Incl Impact of COVID-19 - US - April 2020

    • Consumer Report
    • April 2020
    • US

    “These are uncertain times. COVID-19 casts a shadow over a category with slowing sales growth, not to mention the health and safety of consumers. But there is also space for the category to reinvent itself around better health, sustainability and nutrition for humans as well as ...

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  5. Home Decor Retailing: Incl Impact of COVID-19 - US - April 2020

    • Consumer Report
    • April 2020
    • US

    "Prior to the pandemic, the home décor category benefitted from small but stable growth which was expected to continue. However, the COVID-19 pandemic and threat of a recession are altering that trajectory. While consumers look to limit their discretionary spending, the ...

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  6. Grocery Retailing: Incl Impact of COVID-19 - US - April 2020

    • Consumer Report
    • April 2020
    • US

    "Between 2014 and 2019, multi-outlet sales of groceries continued to rise steadily but slowly. The rapid escalation of the COVID-19 pandemic in March of 2020, however, gave the industry a jolt, boosting sales in the short term but introducing enormous new challenges as well. ...

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  7. Flavors and Ingredients in Dips and Sauces: Incl Impact of COVID-19 - US - April 2020

    • Consumer Report
    • April 2020
    • US

    "Dips and sauces of all types play a critical role: to make foods taste better. In this unprecedented time of COVID-19, as Americans are hunkered down at home, cooking and snacking, enjoyment, good taste and small comforts are more important than ever. Both in-store and online, ...

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  8. Soccer in America: Incl Impact of COVID-19 - US - April 2020

    • Consumer Report
    • April 2020
    • US

    Soccer is a growing sport in the US with fans following various leagues and competitions around the globe. The stoppage in play due to COVID-19 has put a major halt on the momentum of the sport and created uncertainties around when the sport will return. As a result, leagues, ...

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  9. Ice Cream and Frozen Novelties: Incl Impact of COVID-19 - US - April 2020

    • Consumer Report
    • April 2020
    • US

    The $13.7 billion ice cream and frozen novelties category has experienced modest growth over the last year but stagnation is predicted into 2024. Ice cream is a favorite indulgence for nearly half of consumers but people still want healthier options that make the indulgence ...

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  10. Quick Service Restaurants: Incl Impact of COVID-19 - US - April 2020

    • Consumer Report
    • April 2020
    • US

    “QSR sales will look much different than those in 2019, along with restaurant industry sales as a whole, due to the COVID-19 outbreak. However, QSRs are uniquely poised to overcome COVID-19-related economic strain and hardship due to their lower price points and continued ...

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No. of reports 1 of 1108