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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Beauty Influencers - US - February 2019

    "The power of beauty influencer marketing continues to grow, with women flocking to social media for tutorials and product reviews. Most women follow beauty influencers to learn more about trends, and the use of influencers can shorten the learning curve while minimizing the risk often associated ...

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    US $4,163.90 (Excl.Tax)
    Consumer Report
    February 2019
    US
  2. Hybrid and Electric Cars - US - February 2019

    "Financial and environmental considerations are top concerns for Americans buying new cars. AEVs (alternative energy vehicles) have been heavily promoted by auto manufacturers and governments as a positive solution. Despite these efforts, hybrid and electric cars remain a niche market and ...

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    US $4,163.90 (Excl.Tax)
    Consumer Report
    February 2019
    US
  3. Impact of Private Label in the Online Food and Drink Market - US - February 2019

    "Private label share of food and beverage sales at traditional store-based retailers has made solid gains in the past couple of years, driven by retailers’ efforts to strengthen their store brands, but hasn’t moved dramatically over the past five. The continued shift to more online grocery ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2019
    US
  4. Snack, Nutrition and Performance Bars - US - February 2019

    "Consumer interest in convenient food options and an effort to adopt healthier lifestyles have supported category growth. While the likely continuation of these trends is an advantage to bar players, the subsequent growth in other food and drink categories stepping in to meet these needs presents ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2019
    US
  5. Black Consumers' Snacking Preferences - US - February 2019

    "Black consumers strive to maintain or improve their health through diet, and their snack preferences are no exception. Buying healthy snacks for the home is the goal, but taste is equally important, especially when this consumer eats snacks in the moment to temporarily reset their mood to their ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2019
    US
  6. Families and Technology - US - February 2019

    "Mobile devices and digital platforms have significantly impacted the lives of kids, teens, and parents. Parents are divided on whether this impact is a good thing. They worry about people who may present a threat to their kids online and take varying measures to monitor and control their kids’ ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2019
    US
  7. The Role of Packaging in an Online Marketplace - US - February 2019

    "The role of packaging in the online shopping channel is becoming a core focus for brands and retailers as consumers shift more of their spending online. Packaging concerns tend to fall into one of three areas – packaging integrity, environmental impact, and appearance. Roughly one third of online ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2019
    US
  8. In-Store Bakeries - US - February 2019

    "Sales for in-store bakeries continue to grow steadily, reaching nearly $13 billion in 2018 and expected to hit $14.5 billion by 2023. Amid such growth, there is still potential to expand further, as penetration among consumers is somewhat low (just over 50%). Key for the category will be ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2019
    US
  9. Fast Casual Restaurants - US - February 2019

    "The fast casual restaurant segment continues to experience steady sales growth fueled by diners’ interest in high-quality ingredients and better-for-you menu options in an accessible format. However, as restaurant segments blur with full service restaurants offering more convenient ordering ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2019
    US
  10. Full Service Restaurants - US - February 2019

    "The massive and influential FSR (full service restaurant) segment demonstrates moderate sales growth overall, though it’s losing slight share year-over-year to the limited service sector and other growing threats, such as retail prepared foods. Within this segment, casual dining and midscale ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2019
    US
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