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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Activewear - US - October 2018

    "The activewear market continues to help lift the broader apparel market which has softened in the past few years as consumers have prioritized spending on experiences rather than tangible goods. More consumers are exercising and prioritizing their health and this should continue to fuel the ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    US
  2. Household Surface Cleaners - US - October 2018

    "The household surface cleaning market is characterized by slow growth and low innovation, but there is reason for optimism. Brands are beginning to trial new formulas and formats that will enhance convenience, health, safety and the consumer experience. The market needs to adapt to changing ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    US
  3. Hispanics and the Restaurant Decision Making Process - US - October 2018

    "Hispanics’ dining out expenditures grew 23% from 2013-18 to reach an estimated $75.4 billion. Still, their current share of total expenditures is a fraction of their population share relative to the total US. Several factors such as youth, disposable income, and lifestage explain why Hispanics ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    US
  4. Flavor Innovation on the Menu - US - October 2018

    "American diners now have access to an expansive range of flavors, dishes, and cuisines, reflective of the diverse and highly competitive foodservice market. However, while the most adventurous embrace innovative, trendy, and international flavors, the majority still tend to stick with familiar ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    US
  5. Skin Protection - US - October 2018

    "Adults recognize that sun exposure has a negative impact on the appearance of their skin, and the majority of adults use sunscreen, tanning products, or sunless tanners. However, the category continues to be challenged by seasonal use. Industry players are further challenged by competing personal ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    US
  6. Gluten-free Foods - US - October 2018

    "Despite a decline in the number of gluten-free consumers, there is a generally positive opinion of gluten-free foods. Consumers consider the claim to indicate the product is healthy and beneficial to all, not solely those who have celiac disease or a gluten intolerance. The challenge for the ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    US
  7. Yogurt and Yogurt Drinks - US - October 2018

    "Total sales of yogurt are flat; consumers are trying new yogurt styles and brands but not increasing their total yogurt consumption. While sales of drinkable yogurt are quickly growing they have not offset the decline of spoonable yogurt. Moreover, drinkable yogurts are likely cannibalizing sales ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    US
  8. Consumers and the Economic Outlook - US - October 2018

    "The economy continues its slow and steady recovery, though economists are hesitant to say that it has officially recovered. While some consumers may be watching economic indicators, many are not, and even those who are may not see the direct effects on their daily lives. Overall, if consumers ...

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    US $2,500.00 (Excl.Tax)
    Consumer Report
    October 2018
    US
  9. Traditional Toys and Games - US - October 2018

    "Toys and games remain very relevant to consumers, but while gifting – especially for children – drives sales, many are shopping the category for other reasons, including for adult recipients. Where and how most consumers fulfill their toy purchases remains in flux, with competitive changes ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    US
  10. Hot and Cold Cereal - US - October 2018

    "The $10.4 billion cereal category continues to be plagued with struggles, largely an impact of falling cold cereal segment sales. Yet, the category still enjoys nearly universal participation, suggesting that any attrition is in consumption frequency or volume, not overall category participation. ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    US
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