2024
10
A Year of Innovation in the Absorbent Hygiene Market 2024
2024-07-31T13:04:58+01:00
REP4A948FA2_329B_452B_9296_8ED0053175A3
2995
174995
[{"name":"Beauty and Personal Care","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care"},{"name":"Intimate Hygiene","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/intimate-hygiene"}]
Report
en_GB
Absorbent hygiene remains a slow-moving category, with most of the innovation coming from small brands. Opportunities exist to improve ease of use and explore recycling schemes. Dionne Officer, Research Analyst…

A Year of Innovation in the Absorbent Hygiene Market 2024

$ 2,995 (Excl.Tax)

Report Summary

Explore the latest innovation in absorbent hygiene in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.

Key innovation trends in the absorbent hygiene market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative launches in the global absorbent hygiene market. Understanding innovation in absorbent hygiene has never been so easy.

Meet The Expert

Dionne Officer is responsible for researching, writing and publishing the annual beauty, personal care and healthcare ‘A year of innovation’ reports. They have recently completed a Masters in Cosmetic Science at London College of Fashion where they focused on the sustainability of cosmetic ingredients and technologies.

Absorbent hygiene remains a slow-moving category, with most of the innovation coming from small brands. Opportunities exist to improve ease of use and explore recycling schemes.

Dionne Officer
Research Analyst – BPC Innovation

Table of Contents

    • What we have seen
    • Our pick of the most innovative launches in this review
    • Other innovative launches
    • The Future of Absorbent Hygiene
  1. Europe, Middle East & Africa (EMEA)

    • Europe: indie brands lead innovation
    • Niche brands can trailblaze
    • Procter & Gamble dominates in pads and tampons
    • Graph 1: pad and tampon launches, by the top five ultimate companies, 2023-24
    • Small brands shake up a stagnant category
    • Europe: a spotlight on incontinence products for men
    • Men’s health brands can extend into incontinence
    • Europe leads the male incontinence charge
    • Graph 2: incontinence product launches carrying a male claim, by region, 2023-24
    • Innovation can better engage men
    • The Middle East & Africa (MEA)
    • Products call out organic cotton
  2. Asia Pacific (APAC)

    • Asia: investment is needed in the recycling infrastructure
    • Combat the challenges of recycling absorbent hygiene
    • Eco/ethical claims are prevalent in tampons
    • Graph 3: absorbent hygiene launches carrying an ethical or environmental claim, by sub-category, 2023-24
    • Period care goes eco
    • Unicharm invests in a horizontal recycling scheme
    • Asia: anticipate the needs of a changing demographic
    • Meet the needs of Asia’s ageing population
    • Make accessibility a key factor
    • Graph 4: incontinence product launches, by the top five fastest growing claims, 2019-24 vs 2023-24
    • More incontinence innovation is needed
    • Australia & New Zealand (ANZ)
    • ANZ innovation follows trends
  3. The Americas

    • North America: brands link naturalness to safety
    • Concerns around safety increase the interest in natural ingredients
    • Natural ingredient claims can grow
    • Brands continue to launch organic period care
    • Safety claims help diaper brands premiumise
    • North America: period care needs a shake-up
    • Ease of use is important in period care
    • Convenience claims can grow
    • Graph 5: pad and tampon launches carrying convenience claims, 2019-20 vs 2023-24
    • Small brands drive novel formats
    • Latin America: plastic-free period care gains momentum
    • Eco and ethical claims are gaining importance in absorbent hygiene
    • Graph 6: pad and tampon launches, by the top five eco-ethical claims (based on 2023-24), 2019-20 vs 2023-24
    • Better-for-the-planet period care

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Year of Innovation Sample Cover

Please Note: All of the figures, graphs, and tables have been redacted.

Trusted by companies. Big and small.