2021
10
A Year of Innovation in the Absorbent Hygiene Market 2021
2021-11-03T10:03:01+00:00
REPACDBA37C_F28F_40F9_9811_929B08C814B6
2195
144132
[{"name":"Intimate Hygiene","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/intimate-hygiene"}]
Report
en_GB
Innovations sought to tap into gender-inclusive trends, remove stigma around period poverty and premiumise by promoting efficacy, skincare, eco and natural merits. Rosalia Di Gesu, Global Beauty & Personal…

A Year of Innovation in the Absorbent Hygiene Market 2021

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Absorbent Hygiene market, including the behaviours, preferences and habits of the consumer.

The absorbent hygiene market has seen increasing competition over the past few years, with brands adding premium value through promoting superior convenience and efficacy merits, as well as blurring with skincare and conveying eco merits.

Supportive innovations in the hygiene market will continue to focus on addressing poverty, while more disruptive absorbent hygiene innovations are embracing gender-inclusive and diversity trends.

NPD has tapped into period poverty and diversity tends and sought to help remove the stigma around periods, especially in conservative Asian markets. Sustainable and natural innovations have also continued to emerge, with major and smaller players promoting the use of biodegradable and plant-based ingredients and materials.

To help add value to the absorbent hygiene market, brands have stressed superior absorbency, skincare merits and minimal ingredients in their products. These innovations have helped promote superior efficacy, and stress smart and trackable features.

Read on to discover more details or take a look at all of our Beauty and Personal Care market research.

Covered in this report

Brands: Superdrug, Environmental Working Group, Dame, All Good, Unicharm, Kotex, Luna, Einhorn, Woo Woo, Always Discreet, Violeta, Always, Vagisil, Love Mousse, Joydivision, Primavera, Bielenda, Bottega, Silk’n, OrganiWash, Durex, Essity, Green Shield, Pampers, Grab It, Lou Lou Lapin, Longrich, Medic+, Ava Intimate, Whisper, Libresse, Lacute, Paseo, Dettol, Kao Relief, Kleannara, Skinature, Ellair.

Innovations sought to tap into gender-inclusive trends, remove stigma around period poverty and premiumise by promoting efficacy, skincare, eco and natural merits.

Rosalia Di Gesu
Global Beauty & Personal Care Analyst

Table of Contents

  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: supportive and stigma-reducing concepts and innovations are increasingly active
    • Europe: added value innovation focusses on superior efficacy/convenience and skin friendliness
    • Graph 1: absorbent hygiene innovations by select convenient claims, by sub-category, 2016 vs 2020
    • Graph 2: absorbent hygiene innovations by select skincare and functional claims, by sub-category, 2016 vs 2020
    • Middle East & Africa
    • Graph 3: absorbent hygiene innovations by fastest-growing claims, 2016 vs 2020
  2. ASIA PACIFIC (APAC)

    • APAC: empowerment and diversity themes are increasingly in the spotlight
    • APAC: added value innovations focus on efficacy and skincare
    • Graph 4: absorbent hygiene innovations by select convenient claims, by sub-category, 2016 vs 2020
    • Graph 5: absorbent hygiene by select skincare claims, by sub-category, 2016 vs 2020
  3. Americas

    • Americas: eco, 'safe'/natural innovations are on-trend
    • Graph 6: absorbent hygiene by top five fastest-growing eco, free from or natural claims, 2016 vs 2020
    • Graph 7: absorbent hygiene by top five fastest-growing eco, free from or natural claims, 2016 vs 2020
    • Americas: added value innovation focusses on convenience and skin friendliness
    • Graph 8: absorbent hygiene launches by select convenient and functional claims, 2016 vs 2020
    • Graph 9: absorbent hygiene launches by select convenient and functional claims, 2016 vs 2020
    • Graph 10: share of wipes launches with antibacterial claims, by region, 2016-20
    • Graph 11: share of wipes launches in absorbent hygiene market, by region, 2016-20
    • Graph 12: absorbent hygiene launches by select skincare claims, by sub-category, 2016 vs 2020
    • Graph 13: absorbent hygiene launches by select skincare claims, by sub-category, 2016 vs 2020

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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