Collapse All
-
- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
-
EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: a focus on natural formulations
- Harsh-chemical-free desires in aircare
- A drop in NPD carrying natural claims
- Graph 1: share of aircare launches carrying natural claims, 2020-25
- Create safe and responsible natural solutions
- Europe: seasonal launches gain traction
- Gifting potential in aircare
- Aircare launches are being marketed towards specific times of the year
- Graph 2: share of aircare launches carrying seasonal claims, 2020-25
- Tailor offerings to more celebrations
- The Middle East & Africa (MEA)
- Scent opportunities in MEA
-
ASIA PACIFIC (APAC)
- Asia: create offerings for different areas of the home
- Consumers seek unique atmospheres for each room
- Aromatherapy launches show strong growth
- Market products for different areas of the home
- Asia: aesthetics influence aircare use
- Aircare can enhance home decor
- Meet the demand for attractive designs
- Graph 3: share of aircare launches carrying the premium claim, 2020-25
- Highlight premium designs to attract style-focused consumers
- Australia & New Zealand
- Sustainable expectations are placed on brands
-
THE AMERICAS
- North America: improve the eco packaging of aircare products
- Stricter policies around plastic usage
- Aircare launches carrying eco-friendly packaging claims have declined
- Graph 4: aircare launches carrying environmentally friendly packaging and recycling claims, 2020-25
- Give eco-conscious consumers suitable solutions
- North America: the influence of scent on mood
- Consumers have become more wellness focused
- Aromatherapy claims are inconsistent in aircare NPD
- Graph 5: aircare launches carrying the aromatherapy claim, 2020-25
- Increases in aircare usage are driven by wellness desires
- Latin America
- An abundance of aromatherapy in Latin America
Explore the latest innovation in aircare in 2025 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the aircare market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global aircare market. Understanding innovation in aircare has never been so easy.
To discover more about the global aircare market, read The Future of Aircare or take a look at Mintel’s extensive household market research.
Meet The Expert
This report is written by Luke Santos, Household Care and Brand Analyst at Mintel. Luke joined the Mintel household care research team in 2022, researching and writing household care and brand reports, focusing on consumer behaviour and product innovation. Luke has a BA (Hons) in Geography and Spanish from Swansea University.
Download Report SummaryAromatherapy claims appeal in the aircare category, while aesthetic product designs and natural formulations also garner strong consumer interest.
Luke Santos
Household Care and Brand Analyst
£ 2,195 (Excl.Tax)
- Pay via credit card or invoice
-
PDF and PPT download delivered instantly
Instant delivery when paying by credit card, invoice orders may take longer
-
Save up to 20% when you purchase multiple reports
Save 10% when you purchase two reports together.
Save 15% when you purchase three reports together.
Save 20% when your purchase four or more together.
Discount automatically applied in basket
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact usTrusted by global industry leaders
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
