A Year of Innovation in the Aircare Market 2023
Added features are crucial for engagement – position premium opportunities as an affordable luxury and subdue chemical concerns with safer compositions. Luke Santos, Household Care and Brand Analyst…

A Year of Innovation in the Aircare Market 2023

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Explore the latest global innovations across the Aircare market in 2023. Our global market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Innovation in Aircare – EMEA

Aircare products risk being seen as replaceable, meaning that innovation in aircare is essential to retain consumer interest. Brands are innovating by including additional product features.

In Europe, refillables are well-positioned to attract cost and climate-concerned consumers.

  • 70% of German adults buy refills all the time or sometimes for existing refillable product packaging.

Aircare Innovation – APAC

Consumers see higher value in spending more for better quality, leading to the growth of premium launches in APAC.

In ANZ, botanical and herbal claims are high due to safety concerns in regular products.

  • 25% of Chinese adults are purchasing aircare products from more prestige brands.

Innovation in Aircare – Americas

Consumers in North America are becoming more aware of the potential dangers that chemicals in aircare products possess and are reducing their usage.

However, sustainable claims have grown as consumers try to act in a way that is not harmful to the environment.

  • 45% of Canadian adults that use aircare products have health concerns about using them.

To discover more about A Year of Innovation in Aircare Market Report 2023, read The Future of Aircare Market Report 2023or take a look at our extensive global Aircare Industry Research.

Expert Analysis from a Household Analyst

This report, written by Luke Santos, a leading analyst in the household industry, delivers in-depth commentary and analysis to highlight global trends in the aircare market and add expert context to the numbers.

Added features are crucial for engagement in the aircare market. Brands can lead aircare innovation by positioning premium opportunities as an affordable luxury and subdue chemical concerns with safer compositions.

Luke Santos
Household Care and Brand Analyst

Table of Contents


    • Europe: use product innovation to fight the cannibalisation of aircare
    • Graph 1: aircare launches carrying an aromatherapy claim, 2018-23
    • Europe: refillables can combat cost and climate concerns
    • Graph 2: aircare launches carrying a refill/refillable claim, 2018-23
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: premium products are still in demand during the cost-of-living crisis
    • Graph 3: aircare products carrying a premium claim, 2018-23
    • Asia: aircare usage is on the rise
    • Australia & New Zealand
    • Graph 4: aircare launches carrying a botanical/herbal claim, 2022-23
  3. the americas

    • North America: health concerns surrounding aircare products
    • Graph 5: ethical – toxin-free claim in the aircare category, by region, 2022-23
    • North America: the importance of scent in aircare products
    • Graph 6: aircare launches carrying a seasonal claim, 2022-23
    • Latin America
    • Graph 7: aircare launches carrying a sustainable claim, 2018-23

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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