Explore the latest innovation in aircare in 2025 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the aircare market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global aircare market. Understanding innovation in aircare has never been so easy.
To discover more about the global aircare market, read The Future of Aircare or take a look at Mintel’s extensive household market research.
Meet The Expert
This report is written by Luke Santos, Household Care and Brand Analyst at Mintel. Luke joined the Mintel household care research team in 2022, researching and writing household care and brand reports, focusing on consumer behaviour and product innovation. Luke has a BA (Hons) in Geography and Spanish from Swansea University.
Aromatherapy claims appeal in the aircare category, while aesthetic product designs and natural formulations also garner strong consumer interest.
Luke Santos
Household Care and Brand Analyst
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: a focus on natural formulations
- Harsh-chemical-free desires in aircare
- A drop in NPD carrying natural claims
- Graph 1: share of aircare launches carrying natural claims, 2020-25
- Create safe and responsible natural solutions
- Europe: seasonal launches gain traction
- Gifting potential in aircare
- Aircare launches are being marketed towards specific times of the year
- Graph 2: share of aircare launches carrying seasonal claims, 2020-25
- Tailor offerings to more celebrations
- The Middle East & Africa (MEA)
- Scent opportunities in MEA
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ASIA PACIFIC (APAC)
- Asia: create offerings for different areas of the home
- Consumers seek unique atmospheres for each room
- Aromatherapy launches show strong growth
- Market products for different areas of the home
- Asia: aesthetics influence aircare use
- Aircare can enhance home decor
- Meet the demand for attractive designs
- Graph 3: share of aircare launches carrying the premium claim, 2020-25
- Highlight premium designs to attract style-focused consumers
- Australia & New Zealand
- Sustainable expectations are placed on brands
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THE AMERICAS
- North America: improve the eco packaging of aircare products
- Stricter policies around plastic usage
- Aircare launches carrying eco-friendly packaging claims have declined
- Graph 4: aircare launches carrying environmentally friendly packaging and recycling claims, 2020-25
- Give eco-conscious consumers suitable solutions
- North America: the influence of scent on mood
- Consumers have become more wellness focused
- Aromatherapy claims are inconsistent in aircare NPD
- Graph 5: aircare launches carrying the aromatherapy claim, 2020-25
- Increases in aircare usage are driven by wellness desires
- Latin America
- An abundance of aromatherapy in Latin America
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
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