A Year of Innovation in the Aircare Market 2021
Sustainable and safer aircare is growing in importance. Functional and aromatherapeutic benefits are increasingly sought from consumers. Mikolaj Kaczorowski, Innovation Analyst…

A Year of Innovation in the Aircare Market 2021

£ 2,195 (Excl.Tax)


Providing the most comprehensive and up-to-date information and analysis of the Aircare market, including the behaviours, preferences and habits of the consumer.

The aircare market’s link to aromatherapy and self-care will be more important in the coming years, with the COVID-19 pandemic drawing more attention towards healthcare and wellbeing. Innovations in the aircare market that positions aircare as an attainable, affordable reward, brands will appeal to consumers who face the psychological need to indulge to lift their mood. Through premium indulgence, brands can also play a role in in-home socialising as well as gifting.

Attention towards environmental issues in the past year will mean aircare brands will have a duty to deliver quality, ethically grounded products which can root themselves locally. Consumer awareness around climate change and plastic waste has prompted many to re-evaluate their habits and seek out products that have a reduced impact on the environment. By communicating on their carbon handprint, brands can make their sustainability efforts more tangible. Aircare which features eco-friendly packaging, and comprises more sustainable ingredients, are highly sought after attributes from aircare consumers in the UK.

While ethical and environmental claims have been growing in the aircare category in Europe, within the broader household category, aircare still lags significantly behind other household categories in ethical and environmental innovation.

Read on to discover more details or take a look at all of our Household Care market research.

Expert analysis from a specialist in the field

This report, written by Mikolaj Kaczorowski, a leading analyst in the Retail sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Sustainable and safer aircare is growing in importance. Functional and aromatherapeutic benefits are increasingly sought from consumers.

Mikolaj Kaczorowski
Innovation Analyst

Table of Contents


    • Europe: consumers expect aircare products to be sustainable
    • [Graph] Europe: aircare with select ethical and environmental claims, Jun 2016-May 2021
    • Europe: consumers are seeking aromatherapeutic benefits from aircare
    • [Graph] Europe: aircare with select natural claims, Jun 2016-May 2017 vs Jun 2020-May 2021
    • Middle East & Africa

    • Asia: aircare is playing an ever greater role in the home
    • [Graph] Asia: top five fragrance component groups in aircare, Jun 2016-May 2017 vs May 2020-Jun 2021
    • Asia: consumers are looking for odour-neutralising and antibacterial aircare
    • [Graph] Asia: aircare with antibacterial and odour neutralising claims, Jun 2016-May 2021
    • Australia & New Zealand

    • North America: fragrance innovation keeps consumers coming back for more
    • [Graph] North America: top five fragrance component groups in aircare NPD, Jun 2016-May 2021
    • North America: consumers look to eliminate unnecessary chemicals from their homes
    • [Graph] North America: select claims in aircare, Jun 2016-May 2017 vs Jun 2020-May2021
    • Latin America

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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