Explore the latest innovation in baby milk and food in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the baby food market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global baby milk and food market. Understanding innovation in baby food has never been so easy.
Innovations in Baby Food – Our pick of the innovations
In EMEA: ethical and animal-free
Baby milk and formula brands are emphasising ethical production in Europe. Meanwhile, baby food brands are tapping into parents’ interest in plant-based foods.
In APAC: immunity and flavour
Baby food brands are tapping into parental demand for products to strengthen and support immunity. Parents are keen to ensure their children try a diverse range of food flavours.
In Americas: natural and fortified
Parents in North America are keen to ensure their babies are eating natural and minimally processed foods. Baby food brands are responding to parental demands for nutritionally dense baby food by fortifying with vitamins and minerals.
Meet The Expert
This report was written by Mikolaj Kaczorowski. Mikolaj has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.
Baby milk and food brands focus on providing parents with ethical and nutritious foods with diverse flavours.
Mikolaj Kaczorowski
Innovation Analyst
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
- The Future of Baby Food and Milk
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: baby milk brands are reacting to consumer interest in more ethical options
- Consumers are looking for more ethical baby foods
- Palm oil-free claims grow in infant formula and baby milk launches
- Graph 1: infant formula and baby milk launches, by selected claim, 2019-24
- Baby formula and milk brands highlight their ethical credentials
- Europe: meat-free options are a growing presence in baby food launches
- Parents are looking for more vegan and plant-based baby food options
- Vegan and plant-based continue to grow in baby milk and food launches
- Graph 2: baby milk and food launches, by share of select claims, 2019-24
- Baby food brands offer vegan and plant-based options
- Brand renovation/innovation: Yooji has launched pre-portioned frozen protein packs
- The Middle East & Africa (MEA)
- More ethical baby food launches
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Asia Pacific (APAC)
- Asia: immunity support is a growing focus of baby milk and food innovation
- Parents are keen to ensure their children develop a strong immune system
- Immunity support is a growing focus of baby food brands
- Immunity claims take centre stage
- Asia: baby food brands focus on flavour diversity
- Parents are keen to offer their children a variety of flavours
- Fruit and vegetable flavours dominate baby food launches in Asia
- Graph 3: baby food* launches, by top five flavour component groups, 2023-24
- New and novel flavours help babies and toddlers to engage with food
- Australia & New Zealand
- New and locally made baby food launches
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the americas
- North America: baby food brands are focusing on more natural recipes
- Parents want reassurance about the naturalness of recipes
- Organic claims lead the charge in natural baby foods
- Graph 4: baby foods launches*, by share of select natural claims, 2019-24
- Baby food brands are highlighting organic and minimal ingredient lists
- Brand renovation/innovation: Serenity Kids launches baby meals inspired by world cuisines
- North America: fortification claims are in decline in baby food launches
- Parents are looking for fortified baby and toddler food
- Vitamin and mineral fortified claims decline in baby food launches in North America
- Graph 5: baby food* launches, by share of select claims, 2019-24
- Baby food brands are flagging up better-for-you attributes
- Latin America
- No additives/preservatives claims record an uptick in launches
- Graph 6: baby milk and food launches, by share of select claims, 2019-24
- Baby food brands highlight more natural recipes
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
For a more detailed look at a Year of Innovation report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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