Explore the latest global innovations across the global baby and personal care in 2024. Our global trends market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.
Consumers are interested in high-quality baby milk formulas, providing an opportunity for growth in prestige launch activity.
Parents prioritise trust and safety, seeking products with natural ingredients. Brands can innovate in the global baby personal care market by using biotechnology, traceability, and emphasising ingredient purity.
Organic claims are attractive and can command higher prices, but there’s room for innovation across price points to make baby food and milk organic options more accessible.
Authenticity in eco-ethical claims is crucial due to greenwashing worries, with transparency being key as the market becomes crowded with such claims.
Sensitive claims are plateauing, yet there is opportunity to create products suited for Gen Alpha’s sensitive skin requirements.
As some parents are struggling to pay for baby supplies, private label players can balance affordability with quality.
In LATAM, natural ingredients are key with glycerin being called out as a hero ingredient
To discover more about the global baby personal care market, read A Year of Innovation in Baby Milk and Food 2023 Report, or take a look at our extensive Baby Products Market Research.
This report, written by Dionne Officer, a leading innovation analyst, delivers in-depth commentary and analysis to highlight innovations in the baby personal care market and add expert context to the numbers.
In EMEA, biotechnology can appeal; APAC markets value organic claims; and in NA, brands innovate for Gen Alpha, with glycerin highlighted in LATAM.
Dionne Officer
BPC Innovation Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s Year of Innovation reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 2,195
Men's grooming faces challenges from global economic pressures, but evolving societal perspectives keep the category brimming with potential. Dionne Officer, Research Analyst - BPC Innovation ...
Find out more£ 2,195
Recent hair-removal-focused patents disclose soothing and hydrating ingredients, along with aromas and anti-ageing benefits for a superior hair removal experience.Neha Srivastava, Senior Patent Analyst - Food & Drink...
Find out more£ 2,195
Recent patents prioritise scalp health, diagnostics and hair-related growth factor and receptor modulation as tactics to effectively address hairloss or thinning.Neha Srivastava, Senior Patent Analyst - Food &...
Find out more£ 2,195
Fuel category growth by "medicalizing" products, leaning into sophisticated ingredient stories and offering climate-adaptive formulas. Clare Hennigan, Principal Analyst ...
Find out more£ 2,195
Suncare innovation targets sensitive skin, promotes brightening and anti-pollution benefits and harnesses the power of scent.Shiyan Zering, Beauty and Personal Care Analyst ...
Find out more
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
