2024
10
A Year of Innovation in the Baby Personal Care Market 2024
2024-03-04T16:00:48+00:00
REP0B7D4294_B1A4_42DD_AAAA_438A9D6D0D57
2195
171156
[{"name":"Nappies and Baby Products","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/nappies-baby-products"}]
Report
en_GB
In EMEA, biotechnology can appeal; APAC markets value organic claims; and in NA, brands innovate for Gen Alpha, with glycerin highlighted in LATAM. Dionne Officer, Research Analyst - BPC…

A Year of Innovation in the Baby Personal Care Market 2024

£ 2,195 (Excl.Tax)

Report Summary

Explore the latest global innovations across the global baby and personal care in 2024. Our global trends market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Innovation in Baby Personal Care – EMEA

Consumers are interested in high-quality baby milk formulas, providing an opportunity for growth in prestige launch activity.

Parents prioritise trust and safety, seeking products with natural ingredients. Brands can innovate in the global baby personal care market by using biotechnology, traceability, and emphasising ingredient purity.

  • 47% of parents who buy baby personal care would choose one product over another if it contained natural ingredients.

Innovation in the Baby Personal Care Market  – APAC

Organic claims are attractive and can command higher prices, but there’s room for innovation across price points to make baby food and milk organic options more accessible.

Authenticity in eco-ethical claims is crucial due to greenwashing worries, with transparency being key as the market becomes crowded with such claims.

  • 65% of female Thai parents of children aged 0-3 years old are willing to pay more for baby products made with organic ingredients.

Global Baby Personal Care Market Innovation – Americas

Sensitive claims are plateauing, yet there is opportunity to create products suited for Gen Alpha’s sensitive skin requirements.

As some parents are struggling to pay for baby supplies, private label players can balance affordability with quality.

In LATAM, natural ingredients are key with glycerin being called out as a hero ingredient

  • 54% of US baby personal care buyers with children aged 5 or under say made for sensitive skin is an important attribute.

To discover more about the global baby personal care market, read A Year of Innovation in Baby Milk and Food 2023 Reportor take a look at our extensive Baby Products Market Research.

Expert Analysis from an Innovation Specialist

This report, written by Dionne Officer, a leading innovation analyst, delivers in-depth commentary and analysis to highlight innovations in the baby personal care market and add expert context to the numbers.

In EMEA, biotechnology can appeal; APAC markets value organic claims; and in NA, brands innovate for Gen Alpha, with glycerin highlighted in LATAM.

Dionne Officer
BPC Innovation Analyst

Table of Contents

  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: baby personal care goes luxe
    • Graph 1: baby personal care launches by beauty price positioning, 2019 vs 2023
    • Europe: natural innovation continues to appeal to safety-conscious parents
    • Graph 2: baby personal care launches by natural claims, 2019 vs 2023
    • The Middle East & Africa (MEA)
  2. ASIA PACIFIC (APAC)

    • Asia: capitalise on organic appeal
    • Graph 3: baby personal care launches with organic claims by beauty price positioning, 2023
    • Asia: eco-ethical claims continue to appeal
    • Graph 4: baby personal care launches by eco-ethical claims, 2019 vs 2023
    • Australia & New Zealand (ANZ)
  3. THE AMERICAS

    • North America: create safe skincare ranges for Gen Alpha
    • Graph 5: baby personal care launches by sensitive claims, 2019 vs 2023
    • North America: private label can appeal to those with money struggles
    • Graph 6: baby personal care launches by category, branded vs private label, 2023
    • Latin America: parents prioritise natural ingredients
    • Graph 7: baby personal care launches by natural claims, 2019 vs 2023

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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