A Year of Innovation in the Baby Personal Care Market 2022
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Babycare NPD is grabbing parents' attention by tapping into wellbeing trends and focusing on naturalness and sustainability. Sarah Al Shaalan, Research Analyst - Consumer Lifestyles Middle East & Africa…

A Year of Innovation in the Baby Personal Care Market 2022

£ 2,195 (Excl.Tax)


Explore the latest global innovations across the Baby Personal Care markets in 2022.

In Europe

Babycare brands have continued to tap into wellbeing trends with bath-time, an ideal time for parents to connect with and calm their babies. Product innovation in baby personal care has been driven by health, hygiene and protection, more notably antibacterial NPD in liquid soaps and sanitisers. There is opportunity for more microbiome-friendly innovation in baby personal care.


In Asia

By emphasising convenience and suitability for sensitive skin needs, products and sets catering to both babies and their parents can gain traction. Despite a challenging global economic climate, premium opportunities still exist for the baby personal care market, especially for international brands operating in Asia.


In the Americas

As eco-friendly and natural product innovations in baby personal care become more prevalent, brands will need to do more to stand out. Brands can further prove their eco and natural credentials by looking to the broader BPC market for inspiration and align with their wellness and diversity trends to remain relevant in the global baby personal care market.


Expert Analysis from a Specialist in the Field

This report, written by Sarah Al Shaalan, a leading analyst in the Lifestyle sector, delivers in-depth commentary and analysis to highlight global innovations and add expert context to the numbers.


Babycare NPD is grabbing parents’ attention by tapping into wellbeing trends and focusing on naturalness and sustainability.”

Sarah Al Shaalan
Consumer Lifestyle Analyst – Middle East & Africa

Table of Contents


    • Europe: enhance the parent-baby bonding experience
    • Europe: innovation focused on hygiene and protection holds firm
    • Graph 1: antibacterial liquid soap innovation targeted at babies/toddlers, 2017-21
    • Graph 2: babies’/toddlers’ soap, bath and skincare innovations with for sensitive skin claims, 2018-21
    • Middle East & Africa: caring for sensitive skin remains a key NPD driver
    • Graph 3: baby personal care launches by most active claims, 2021
  2. Asia Pacific (APAC)

    • Asia Pacific: cater to both babies and parents
    • Asia Pacific: premiumisation opportunities
    • Graph 4: baby BPC launches by fastest-growing claims, 2017 vs 2021
  3. the americas

    • North America: clean and natural innovations remain on trend
    • Graph 5: baby personal care launches by select free from and clean claims, 2017 vs 2021
    • North America: sustainable buying behaviour drives innovation
    • Graph 6: baby BPC launches with select eco-friendly claims, 2017 vs 2021
    • Latin America: innovations focus on naturalness and the eco/ethical
    • Graph 7: babycare launches by select natural, free from and eco claims, 2017 vs 2021

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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