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- A Year of Innovation in the Baby Personal Care Market 2023
A Year of Innovation in the Baby Personal Care Market 2023
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Explore the latest global innovations across the baby care products industry in 2023. Our global baby personal care market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.
Value for money is a high priority for UK parents, creating an opportunity for private label retailers to ramp up innovation. Value positioning is key to attracting customers, but the focus shouldn’t solely be on low prices. Innovation should also focus on the parental interest in natural, vitamin-enriched and ‘free-from’ formulas.
The emergence of pre and probiotic baby personal care formulas reflects the growing consumer interest in skin health. Parents are looking for and willing to pay more for products that will support their babies’ skin microbiome. In baby sun care, parents’ concerns around the use of chemicals needs to be addressed, and reassurances around safety should be provided through improved marketing and communication.
Parents are willing to pay a premium for baby care products with wellness benefits, in particular aromatherapy. A focus on relaxation and sleep-aid is already key in the soap and bath products category, and brands should look to expand on this and innovate around baby wellbeing.Â
To learn more about the global baby personal care market, explore our extensive babies and children market research.
This report, written by Dionne Officer, a leading analyst in the BPC sector, delivers in-depth commentary and analysis to highlight global trends and innovation in baby personal care and add expert context to the numbers.
Baby personal care innovation continues to be driven by wellness, eco and natural trends. Convenience has also become a higher priority post COVID-19.
Dionne Officer
Research Analyst – BPC Innovation
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