Explore the latest global innovations across the global baby and personal care in 2024. Our global trends market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.
Innovation in Baby Personal Care – EMEA
Consumers are interested in high-quality baby milk formulas, providing an opportunity for growth in prestige launch activity.
Parents prioritise trust and safety, seeking products with natural ingredients. Brands can innovate in the global baby personal care market by using biotechnology, traceability, and emphasising ingredient purity.
- 47% of parents who buy baby personal care would choose one product over another if it contained natural ingredients.
Innovation in the Baby Personal Care Market – APAC
Organic claims are attractive and can command higher prices, but there’s room for innovation across price points to make baby food and milk organic options more accessible.
Authenticity in eco-ethical claims is crucial due to greenwashing worries, with transparency being key as the market becomes crowded with such claims.
- 65% of female Thai parents of children aged 0-3 years old are willing to pay more for baby products made with organic ingredients.
Global Baby Personal Care Market Innovation – Americas
Sensitive claims are plateauing, yet there is opportunity to create products suited for Gen Alpha’s sensitive skin requirements.
As some parents are struggling to pay for baby supplies, private label players can balance affordability with quality.
In LATAM, natural ingredients are key with glycerin being called out as a hero ingredient
- 54% of US baby personal care buyers with children aged 5 or under say made for sensitive skin is an important attribute.
To discover more about the global baby personal care market, read A Year of Innovation in Baby Milk and Food 2023 Report, or take a look at our extensive Baby Products Market Research.
Expert Analysis from an Innovation Specialist
This report, written by Dionne Officer, a leading innovation analyst, delivers in-depth commentary and analysis to highlight innovations in the baby personal care market and add expert context to the numbers.
In EMEA, biotechnology can appeal; APAC markets value organic claims; and in NA, brands innovate for Gen Alpha, with glycerin highlighted in LATAM.
Dionne Officer
BPC Innovation Analyst
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: baby personal care goes luxe
- Graph 1: baby personal care launches by beauty price positioning, 2019 vs 2023
- Europe: natural innovation continues to appeal to safety-conscious parents
- Graph 2: baby personal care launches by natural claims, 2019 vs 2023
- The Middle East & Africa (MEA)
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ASIA PACIFIC (APAC)
- Asia: capitalise on organic appeal
- Graph 3: baby personal care launches with organic claims by beauty price positioning, 2023
- Asia: eco-ethical claims continue to appeal
- Graph 4: baby personal care launches by eco-ethical claims, 2019 vs 2023
- Australia & New Zealand (ANZ)
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THE AMERICAS
- North America: create safe skincare ranges for Gen Alpha
- Graph 5: baby personal care launches by sensitive claims, 2019 vs 2023
- North America: private label can appeal to those with money struggles
- Graph 6: baby personal care launches by category, branded vs private label, 2023
- Latin America: parents prioritise natural ingredients
- Graph 7: baby personal care launches by natural claims, 2019 vs 2023
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
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