Explore the latest global innovations across the Baking Ingredients and Sugar market in 2024. Our global baking ingredients industry report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM.
As the escalating climate crisis becomes ever more apparent, consumers in Europe are increasingly aware of the impact that packaging waste has on the environment. Heightened consumer interest in sustainability is prompting brands to innovate around more eco-friendly packaging.
Consumer concerns surrounding artificial sweeteners is driving interest in naturally derived options, and artificial sweetener launch activity continues to decline in Europe.
Baking ingredient brands are formulating with better-for-you ingredients to target health-conscious consumers. Plus claims in baking ingredient launches in Asia have all seen an uptick in launches in the last year. Most notable is the high protein claim, followed by high fibre. Meanwhile, sugar brands are highlighting functional benefits.
Private label sugars have seen a bigger share of launch activity, coinciding with consumers seeking out more affordable offerings during the cost-of-living crisis. Corporate social responsibility is high on consumers’ radars, ethical claims continue to grab a bigger share of launch activity, especially around sustainability and charity.
Purchase the full report for a complete overview of the latest innovations and important product developments in the global baking ingredients and sugar markets.Â
This report, written by Mikolaj Kaczorowski, a leading innovation analyst, delivers in-depth commentary and analysis to highlight global innovation in baking ingredients and sugar, and add expert context to the numbers.
Innovation in baking ingredients and sugars is addressing consumers’ need for healthy, sustainable and affordable options.
Mikolaj Kaczorowski
Innovation Analyst
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