A Year of Innovation in Baking Ingredients and Sugar 2025
A Year of Innovation - What's Included
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Explore the latest innovation in baking ingredients and sugar with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the baking category are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global baking ingredients and sugar market. Understanding innovation in baking ingredients and sugar has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Zoe Wong. Zoe joined the Food & Drink team in March 2023, having previously worked in Mintel GNPD Operations. In her current role, she researches and writes category reports. Zoe has a background in NGO fundraising and corporate communications and has a Bachelor of Arts degree in Communication Studies from the University of Western Australia.
Health trends and dietary shifts are inspiring innovations in baking ingredients and sugar. Brands are also exploring cost-effective solutions for home baking.
Zoe Wong
Junior Analyst – Food & Drink, BPCH
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: brands are offering solutions to bake beyond the oven
- Home-bakers seek quick and energy-efficient solutions
- Microwaveable baking ingredients and mixes record subtle rise
- Graph 1: baking ingredients and mixes launches, by share of microwaveable claims, 2021-25
- Microwavable and time-saving benefits go hand-in-hand
- Europe: high protein trend fuels innovations in baking ingredients and mixes
- Consumers are increasingly drawn to food with high protein
- Baking ingredients and mixes cater to the high protein trend in Europe
- Graph 2: baking ingredients and mixes launches, by share of high/added protein claims, 2021-25
- Brands innovate around indulgent flavours in high-protein offerings to dial up permissible treating
- Brand renovation/innovation: FUEL10K introduces UK’s first non-HFSS protein baking mixes
- The Middle East & Africa (MEA)
- Sustainability initiatives are highlighted across ingredients, production and packaging
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ASIA PACIFIC (APAC)
- Asia: brands are flagging up gluten-free in baking mixes and ingredients
- Consumers embrace gluten-free as part of a healthy lifestyle
- Brands are stepping up their gluten-free options
- Graph 3: baking ingredients and sugar launches, by share of gluten-free claims, 2021-25
- Inherent nutrients from alternative flours take the spotlight
- Asia: natural sweeteners record a jump in launch activity
- Consumers favour natural solutions to cut back sugar
- Natural sweeteners are on the rise
- Graph 4: sweeteners and sugar launches, by sub-category, 2021-25
- Sugar-free claims are celebrated in natural sweeteners
- Australia & New Zealand
- Private labels broaden their offerings in baking ingredients
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THE AMERICAS
- North America: brands tap into consumers’ desire to bake for special occasions
- Special occasions inspire consumers to bake
- Seasonal launches record a jump in activity
- Graph 5: baking ingredients and mixes launches, by share of seasonal claims, 2021-25
- Brands adopt diverse strategies to enhance the appeal of seasonal baking mixes
- Brand renovation/innovation: Betty Crocker introduces its first ‘mix-to-reveal’ baking kit
- North America: baking ingredients companies embrace the plant-based diet trend
- Consumers are opting for more flexible plant-based lifestyles
- Plant-based claims are making inroads in baking ingredients
- Graph 6: baking ingredients and sugar launches, by share of select claims, 2021-25
- Plant-based claims are highlighted across baking ingredients, mixes, and sweeteners
- Brand renovation/innovation: Bela Peko introduces baking mixes that support daily vegetable intake
- Latin America: private labels respond to consumers’ price sensitivity
- Cost of living continues to spark consumer concerns
- Graph 7: baking ingredients and sugar launches, by share of private labels, 2021-25
- Private labels extend value beyond affordability
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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