Explore the latest global innovations across the Baking Ingredients and Sugar market in 2024. Our global baking ingredients industry report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM.
Innovations in Baking Ingredients and Sugar – EMEA
As the escalating climate crisis becomes ever more apparent, consumers in Europe are increasingly aware of the impact that packaging waste has on the environment. Heightened consumer interest in sustainability is prompting brands to innovate around more eco-friendly packaging.
Consumer concerns surrounding artificial sweeteners is driving interest in naturally derived options, and artificial sweetener launch activity continues to decline in Europe.
Innovations in Baking Ingredients and Sugar – APAC
Baking ingredient brands are formulating with better-for-you ingredients to target health-conscious consumers. Plus claims in baking ingredient launches in Asia have all seen an uptick in launches in the last year. Most notable is the high protein claim, followed by high fibre. Meanwhile, sugar brands are highlighting functional benefits.
Innovations in Baking Ingredients and Sugar – Americas
Private label sugars have seen a bigger share of launch activity, coinciding with consumers seeking out more affordable offerings during the cost-of-living crisis. Corporate social responsibility is high on consumers’ radars, ethical claims continue to grab a bigger share of launch activity, especially around sustainability and charity.
Purchase the full report for a complete overview of the latest innovations and important product developments in the global baking ingredients and sugar markets.Â
Expert Analysis from an Innovation Specialist
This report, written by Mikolaj Kaczorowski, a leading innovation analyst, delivers in-depth commentary and analysis to highlight global innovation in baking ingredients and sugar, and add expert context to the numbers.
Innovation in baking ingredients and sugars is addressing consumers’ need for healthy, sustainable and affordable options.
Mikolaj Kaczorowski
Innovation Analyst
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: sustainability claims continue to rise among baking ingredient and sugar launches
- Graph 1: baking ingredients and sugar launches, by select claims, 2019-24
- Europe: artificial sweetener launch activity continues to decline in Europe
- Graph 2: sugar and sweetener launches, by sub-category, 2019-24
- The Middle East & Africa (MEA)
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Asia Pacific (APAC)
- Asia: better-for-you qualities are celebrated in baking ingredients and mixes
- Graph 3: baking ingredient launches, by share of plus claims, 2019-24
- Asia: sugars and sweeteners brands are flagging up functional benefits
- Australia & New Zealand
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the americas
- North America: private-label sugars see a jump in launch activity
- Graph 4: sugar launches, by share of private label, 2019-24
- North America: ethical claims are growing among launches of baking ingredients
- Graph 5: baking ingredient launches, by share of select ethical and environmental claims, 2019-24
- Latin America: consumers’ evolving dietary needs are shaping innovation
- Graph 6: baking ingredient launches by share of select ‘suitable for’ claims, 2023-24
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
For a more detailed look at a Year of Innovation report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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