Explore the latest innovation in beer and cider with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the beer and cider category are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global beer and cider market. Understanding innovation in beer and cider has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Mikolaj Kaczorowski. Mikolaj has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.
Innovation is continuing around flavoured, seasonal and limited edition options. Low- and no-alcohol options are sought-after attributes.
Mikolaj Kaczorowski
Innovation Analyst
Collapse All
-
- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
- The Future of Beer & Cider: 2025
-
EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: beer brands are tapping into demand for low- and no-alcohol options
- Consumers are moderating their alcohol intake
- Alcohol-free beers and ciders continue to grow in Europe
- Beer brands launch award winning, unfiltered and uniquely flavoured non-alcoholic options
- Europe: flavoured beer is a growing area of innovation
- Consumers are keen to explore flavoured beer options
- Flavoured beer is a growing area of innovation
- Graph 1: beer launches, by share of select unflavoured/plain flavour, 2020-25
- Beer brands innovate with new flavours to keep consumers engaged
- The Middle East & Africa (MEA)
- New beer and cider launches in the region
-
ASIA PACIFIC (APAC)
- Asia: canned beer and cider dominate innovation in the region
- Young and middle-aged consumers are more likely to pay attention to beer and cider packaging
- Cans assert their dominance as the pack of choice in beer and cider launches in the region
- Graph 2: beer and cider launches, by share of pack type, 2020-25
- Canned beers demonstrate innovative recipes, and unique and artistic package designs
- Asia: private labels are a growing presence in beer and cider launches
- Alcohol consumers in China are open to buying private label options
- Private label steps up beer launch activity in China
- Graph 3: beer launches, by share of private label, 2020-25
- Private labels launch special editions, brewery collaborations and large packs
- Australia & New Zealand
- Brewers launch beers with a uniquely Australian twist
-
THE AMERICAS
- North America: seasonal and limited-edition beers are exciting areas of innovation
- Seasonal and limited-edition beers appeal to consumers seeking novel flavours
- Seasonal and limited edition beer launches rebound in launch share
- Graph 4: beer launches, by share of seasonal and limited edition claim, 2020-25
- Seasonal and limited editions keep consumers engaged with the category
- North America: craft beers hold consumer appeal
- Consumers are interested in craft options
- Craft beer launches fall in North America after years of growth
- Graph 5: beer launches, by share of ‘craft’ in the product description, 2020-25
- Craft brewers lean on innovation, pack design and natural recipes
- Latin America
- Low- and no-alcohol beer and cider launches continue to grow
- Graph 6: beer and cider launches, by share of ABV^, 2020-25
- Brewers offer consumers alcohol-free versions of IPA, lager and ginger beer
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
For a more detailed look at a Year of Innovation report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or purchase order
-
Multiple formats provided
We send a PDF and Powerpoint version straight to your inbox. An interactive version of the report is also available on our online platform
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
