A Year of Innovation in Beer and Cider 2025
A Year of Innovation - What's Included
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Explore the latest innovation in beer and cider with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the beer and cider category are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global beer and cider market. Understanding innovation in beer and cider has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Mikolaj Kaczorowski. Mikolaj has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.
Innovation is continuing around flavoured, seasonal and limited edition options. Low- and no-alcohol options are sought-after attributes.
Mikolaj Kaczorowski
Innovation Analyst
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
- The Future of Beer & Cider: 2025
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: beer brands are tapping into demand for low- and no-alcohol options
- Consumers are moderating their alcohol intake
- Alcohol-free beers and ciders continue to grow in Europe
- Beer brands launch award winning, unfiltered and uniquely flavoured non-alcoholic options
- Europe: flavoured beer is a growing area of innovation
- Consumers are keen to explore flavoured beer options
- Flavoured beer is a growing area of innovation
- Graph 1: beer launches, by share of select unflavoured/plain flavour, 2020-25
- Beer brands innovate with new flavours to keep consumers engaged
- The Middle East & Africa (MEA)
- New beer and cider launches in the region
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ASIA PACIFIC (APAC)
- Asia: canned beer and cider dominate innovation in the region
- Young and middle-aged consumers are more likely to pay attention to beer and cider packaging
- Cans assert their dominance as the pack of choice in beer and cider launches in the region
- Graph 2: beer and cider launches, by share of pack type, 2020-25
- Canned beers demonstrate innovative recipes, and unique and artistic package designs
- Asia: private labels are a growing presence in beer and cider launches
- Alcohol consumers in China are open to buying private label options
- Private label steps up beer launch activity in China
- Graph 3: beer launches, by share of private label, 2020-25
- Private labels launch special editions, brewery collaborations and large packs
- Australia & New Zealand
- Brewers launch beers with a uniquely Australian twist
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THE AMERICAS
- North America: seasonal and limited-edition beers are exciting areas of innovation
- Seasonal and limited-edition beers appeal to consumers seeking novel flavours
- Seasonal and limited edition beer launches rebound in launch share
- Graph 4: beer launches, by share of seasonal and limited edition claim, 2020-25
- Seasonal and limited editions keep consumers engaged with the category
- North America: craft beers hold consumer appeal
- Consumers are interested in craft options
- Craft beer launches fall in North America after years of growth
- Graph 5: beer launches, by share of ‘craft’ in the product description, 2020-25
- Craft brewers lean on innovation, pack design and natural recipes
- Latin America
- Low- and no-alcohol beer and cider launches continue to grow
- Graph 6: beer and cider launches, by share of ABV^, 2020-25
- Brewers offer consumers alcohol-free versions of IPA, lager and ginger beer
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s Year of Innovation reports. Here’s what else is included in your report purchase:
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- Interactive Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
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Please Note: All of the figures, graphs, and tables have been redacted.
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