A Year of Innovation in the Beer and Cider Market 2022
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Low-calorie recipes and sustainable production methods are inspiring innovation as more brands react to the alcohol moderation trend. Mikolaj Kaczorowski, Innovation Analyst…

A Year of Innovation in the Beer and Cider Market 2022

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The Year Of Innovation In Beer and Cider report identifies consumer attitudes towards innovations in the beer industry, the global beer market, and cider innovations in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the Beer and Cider market in the UK.

Current Market Landscape

The focus on environmental claims is extending beyond sustainable packaging, with producers striving to meet consumer demand for more sustainably produced beer and cider. Meanwhile, brands are addressing consumers’ flavour concerns about low-alcohol options with more tempting flavour profile descriptions.

  • 52% of beer drinkers in the UK say low/no-alcohol beer doesn’t taste as good as regular beer.
  • 62% of beer drinkers in Spain say that a beer from a sustainable beer brand is more appealing.
  • 61% of adults in China say that craft beer is more delicious than original beer.

Consumer interest in better-for-you options is inspiring increased launch activity in low-calorie and light beer. Meanwhile, canned beer brands are looking to expand their popularity among younger demographics by promoting ethical virtues.

Future Market Trends in Beer and Cider 

The climate crisis is increasingly influencing consumer spending behaviour, with consumer expectations of beer and cider producers ranging from reductions of climate impact to low carbon footprint to use of renewable energy and eco-friendly packaging.

Consumers are switching to low/no-alcohol beverages as a result of health-related reasons as well as money-saving reasons. Younger beer and cider drinkers are core users low/no-alcohol alternatives, but older demographics are also receptive to them, illustrating the wider interest in improving everyday health.

Read on to discover more details or take a look at all of our UK Drinks market research

Covered in this report

Brands: Camden, So-Beer, Pulp Culture Hustle, Budweiser, A. Le Coq, Heineken, Estrella, Inch’s, Hvidesande, Nøgne Ø, Rügener Insel-Brauerei, Muttnik, Hunter’s, DB Just Right, Doda, The Brew Commons, Full Moon Brewworks, Citibrew, Hoegaarden, Young Master, Yardley Brothers, Coopers, Little Creatures, Black Hops, Algorithm Brewing, Sprig, Fresh Tracks Brewing Co, Bud Light, Coors, Tecate Alta, New Belgium, Weathered Souls Brewing Co.

Expert analysis from a specialist in the field

This report, written by Mikolaj Kaczorowski, a leading analyst in the Drinks sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Low-calorie recipes and sustainable production methods are inspiring innovation as more brands react to the alcohol moderation trend.

Mikolaj Kaczorowski, Innovation AnalystMikolaj Kaczorowski
Innovation Analyst

Table of Contents


    • Europe: beer and cider brands are making strides in sustainable production
    • Graph 1: beer and cider launches, by share of ethical and environmental claims, 2017-18 vs 2021-22
    • Europe: consumers need more convincing about the taste of low- and no-alcohol options
    • Graph 2: beer and cider with an ABV less than 3.5%, by share of flavour component subgroup, 2021-22
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: craft beers appeal on flavour
    • Asia: consumers turn to beer to help them celebrate
    • Graph 3: beer and cider launches, by share of select positioning claims, 2017-22
    • Australia & New Zealand
  3. the americas

    • North America: low sugar, carb and calorie options are in demand
    • Graph 4: beer and cider launches, by share of select minus claims, 2017-22
    • North America: canned beer cements its position as the format of choice for younger consumers
    • Graph 5: beer and cider launches, by share of pack type, 2017-22
    • Latin America: natural beer and cider is in demand
    • Graph 6: beer and cider launches, by share of select natural claims, 2017-22

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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