A Year of Innovation in the Beer and Cider Market 2024
A Year of Innovation - What's Included
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Explore the latest innovations across the beer and cider markets in 2024. Our global trends market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.
Innovation in Beer and Cider – EMEA
In Europe, the aluminium can is playing an ever-growing role in beer and cider launches, accounting for 41% of launches in the 12 months to January 2024. Canned beer brands are innovating around flavour and packaging. Meanwhile, cider brands are focusing on flavour innovation, in response to a growing consumer demand for new flavours from their favourite cider brands.
- 54% of UK cider drinks say that ciders with seasonal flavours would encourage them to drink more.
Innovation in Beer and Cider – APAC
In Asia, consumers are willing to pay a premium for limited edition alcoholic drinks. Limited edition launches of beer and cider have seen a resurgence as brands look to infuse excitement into the categories. The amount of beer launches featuring a limited edition claim grew to 14% after years of decline.
- 63% of Chinese consumers say that limited edition premium alcoholic drinks are worth paying more for.
Innovation in Beer and Cider – Americas
Beer consumers in North America are seeking exotic flavours. This enthusiasm for flavoured options, especially from younger beer consumers, is encouraging beer brands to formulate around popular and distinctive flavours to inspire new and lapsed consumers alike.
- 20% of US beer drinkers would drink more if a greater variety of flavours was available.
Purchase the full report to learn more about the latest innovations in the global beer and cider markets, including our expert’s picks of the most innovative launches of the past 12 months.
Expert Analysis from an Innovation Specialist
This report, written by Mikolaj Kaczorowski, a leading innovation analyst, delivers in-depth commentary and analysis to highlight global trends and innovation in beer and cider.
Innovation is mainly pivoting around new packaging and limited edition flavours, as low/no alcohol options gain share of launch activity.
Mikolaj Kaczorowski
Innovation Analyst
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: aluminium cans account for a growing share of beer and cider launches
- Graph 1: beer and cider launches, by share of pack type, 2019-24
- Europe: cider brands drum up excitement with flavour innovation
- Graph 2: cider launches, by share of flavour component group, 2019-24
- The Middle East & Africa (MEA)
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Asia Pacific (APAC)
- Asia: limited edition beers and ciders are exciting areas of innovation
- Graph 3: beer and cider launches, by share of limited edition claim, 2019-24
- Asia: brands are utilising social media to build a relationship with consumers
- Graph 4: beer and cider launches, by share of social media claim, 2019-24
- Australia & New Zealand
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the americas
- North America: flavoured beer remains a relatively niche proposition
- Graph 5: beer launches, by share of flavour component subgroup, 2023-24
- North America: launches of zero-alcohol beer record growth
- Graph 6: beer launches, by share of ABV, 2019-24
- Latin America: beer and cider brands are placing a greater focus on sustainability
- Graph 7: beer and cider launches, by share of select ethical and environmental claims, 2019-24
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Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s Year of Innovation reports. Here’s what else is included in your report purchase:
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Please Note: All of the figures, graphs, and tables have been redacted.
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