A Year of Innovation in the Biscuits, Cookies and Crackers Market 2024
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Report Summary
Explore the latest global innovations across the Biscuits, Cookies and Crackers market in 2024. Our global biscuit industry report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM.
Innovation in Biscuits, Cookies and Crackers – EMEA
Vegetarian and vegan claims continue to slow gain share among European sweet biscuit and savoury cracker launches. Meanwhile, consumers’ ongoing love affair with snacking is inspiring innovation around snacking formats.
- 11% of 16-34 year olds in the UK look for vegan/plant-based options when shopping for biscuits.
Innovation in Biscuits, Cookies and Crackers – APAC
Biscuit and cracker brands are flagging up textural qualities to convey a more satisfying eating experience. Sustainability claims are growing in the region as manufacturers seek to reduce their environmental impact.
- 36% of bakery consumers in China say they would pay a premium for bakery products that have different layers of texture.
Innovations in Biscuits, Cookies and Crackers – Americas
Clean-label claims, such as no additives/preservatives, have stagnated among biscuit and cracker launches. The flexible stand-up pouch is an increasingly popular pack type in the region.
- 74% of cracker consumers in the US say they prefer to buy crackers with ingredients they recognise.
Purchase the full report for a complete overview of the industry and an analysis of the best innovation and product launches over the past year. To understand what’s next for the industry, read Mintel’s Future of Biscuits, Cookies and Crackers.
Expert Analysis from a Specialist in the Food Industry
This report, written by Mikolaj Kaczorowski, a leading analyst on innovation in the food sector, delivers in-depth commentary and analysis to highlight global innovation in biscuits, cookies and crackers, and add expert context to the numbers.
Biscuit and cracker brands are responding to consumer interest in plant-based, clean-label and snackable offerings.
Mikolaj Kaczorowski
Innovation Analyst
Table of Contents
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: vegan and plant-based claims rise among biscuit and cracker launches
- Graph 1: sweet biscuits/cookies and savoury biscuits/crackers launches, by select claims, 2019-24
- Europe: biscuit brands innovate around snacking formats
- The Middle East & Africa (MEA)
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Asia Pacific (APAC)
- Asia: biscuit and cracker brand launches are increasingly highlighting their textures on-pack
- Graph 2: sweet biscuits/cookies launches, by share of top five textures, 2023-24
- Graph 3: savoury biscuits/crackers launches, by share of top five textures, 2023-24
- Asia: environmental claims grow among sweet biscuit and cracker launches
- Graph 4: sweet biscuits/cookies and savoury biscuits/crackers launches, by select ethical and environmental claims, 2019-24
- Australia & New Zealand
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the americas
- North America: sweet biscuit and cracker brands are shying away from clean-label options
- Graph 5: sweet biscuits/cookies and savoury biscuits/crackers launches, by share of select natural claims, 2019-24
- North America: flexible stand-up pouches are grabbing a bigger share of launches
- Latin America
- Graph 6: sweet biscuits/cookies and savoury biscuits/cracker launches, by share of select claims, 2019-24
About the report
This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.
The Consumer
What They Want. Why They Want It.
The Competitors
Who’s Winning. How To Stay Ahead.
The Market
Size, Segments, Shares And Forecasts: How It All Adds Up.
The Innovations
New Ideas. New Products. New Potential.
The Opportunities
Where The White Space Is. How To Make It Yours.
The Trends
What’s Shaping Demand – Today And Tomorrow.
Below is a sample report, understand what you are buying.
Please Note: All of the figures, graphs, and tables have been redacted.
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