A Year of Innovation in the Biscuits, Cookies and Crackers Market 2023

Explore the latest global innovations across the Biscuits, Cookies and Crackers market in 2023. Our global biscuit industry report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM.

Innovation in Biscuits, Cookies and Crackers – EMEA

In the cookies and cracker market, healthfulness is a growing priority for consumers. Brands are promoting recipes with nuts, fruit, and vegetables to convey a more healthful image. These recognisable, better-for-you ingredients are also being placed at the heart of on-pack messaging.

Innovation in Biscuits, Cookies and Crackers – APAC

Biscuit consumers are always on the lookout for new and exciting flavour innovations. This demonstrates the importance for businesses in the biscuit market to explore new and in-demand flavour profiles that will engage current consumers and expand their audience. 

Similarly to trends in the EMEA region, cookies and crackers with added health boosts appeal to consumers. While consumers may not necessarily be reaching for these snacks for a nutritional boost, brands are drawing attention to the nutritional value by highlighting inherent nutrients such as protein, and vitamins and minerals.

Innovations in Biscuits, Cookies and Crackers – Americas

Corporate social responsibility is high on consumers’ radars. Cookie and cracker brands have responded to growing consumer engagement with ethical concerns by highlighting sustainability initiatives such as upcycling ingredients, and supporting diversity and inclusivity.

Growing consumer interest in specialised diets (e.g. gluten-free, vegan) is inspiring launches in the sector. Consumers are more willing than ever to experiment with these dietary choices to find what suits their individual needs. To address consumer demand, brands in the biscuit and cracker market are innovating around diet specific recipes and highlighting this using front-of-pack messaging.

To discover more about the global biscuit, cookie and cracker market, read our future of biscuits, cookies and crackers market report, or take a look at our extensive food market research.

Expert Analysis from a Specialist in the Food Industry

This report, written by Mikolaj Kaczorowski, a leading analyst on innovation in the food sector, delivers in-depth commentary and analysis to highlight global innovation in biscuits, cookies and crackers, and add expert context to the numbers.

Cookie and cracker brands continue to respond to consumers’ health and nutrition demands, while ethical and environmental credentials are being flagged up.

 

Mikolaj Kaczorowski
Innovation Analyst