Explore the latest global innovations across the Biscuits, Cookies and Crackers market in 2024. Our global biscuit industry report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM.
Innovation in Biscuits, Cookies and Crackers – EMEA
Vegetarian and vegan claims continue to slow gain share among European sweet biscuit and savoury cracker launches. Meanwhile, consumers’ ongoing love affair with snacking is inspiring innovation around snacking formats.
- 11% of 16-34 year olds in the UK look for vegan/plant-based options when shopping for biscuits.
Innovation in Biscuits, Cookies and Crackers – APAC
Biscuit and cracker brands are flagging up textural qualities to convey a more satisfying eating experience. Sustainability claims are growing in the region as manufacturers seek to reduce their environmental impact.
- 36% of bakery consumers in China say they would pay a premium for bakery products that have different layers of texture.
Innovations in Biscuits, Cookies and Crackers – Americas
Clean-label claims, such as no additives/preservatives, have stagnated among biscuit and cracker launches. The flexible stand-up pouch is an increasingly popular pack type in the region.
- 74% of cracker consumers in the US say they prefer to buy crackers with ingredients they recognise.
Purchase the full report for a complete overview of the industry and an analysis of the best innovation and product launches over the past year. To understand what’s next for the industry, read Mintel’s Future of Biscuits, Cookies and Crackers.
Expert Analysis from a Specialist in the Food Industry
This report, written by Mikolaj Kaczorowski, a leading analyst on innovation in the food sector, delivers in-depth commentary and analysis to highlight global innovation in biscuits, cookies and crackers, and add expert context to the numbers.
Biscuit and cracker brands are responding to consumer interest in plant-based, clean-label and snackable offerings.
Mikolaj Kaczorowski
Innovation Analyst
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: vegan and plant-based claims rise among biscuit and cracker launches
- Graph 1: sweet biscuits/cookies and savoury biscuits/crackers launches, by select claims, 2019-24
- Europe: biscuit brands innovate around snacking formats
- The Middle East & Africa (MEA)
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Asia Pacific (APAC)
- Asia: biscuit and cracker brand launches are increasingly highlighting their textures on-pack
- Graph 2: sweet biscuits/cookies launches, by share of top five textures, 2023-24
- Graph 3: savoury biscuits/crackers launches, by share of top five textures, 2023-24
- Asia: environmental claims grow among sweet biscuit and cracker launches
- Graph 4: sweet biscuits/cookies and savoury biscuits/crackers launches, by select ethical and environmental claims, 2019-24
- Australia & New Zealand
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the americas
- North America: sweet biscuit and cracker brands are shying away from clean-label options
- Graph 5: sweet biscuits/cookies and savoury biscuits/crackers launches, by share of select natural claims, 2019-24
- North America: flexible stand-up pouches are grabbing a bigger share of launches
- Latin America
- Graph 6: sweet biscuits/cookies and savoury biscuits/cracker launches, by share of select claims, 2019-24
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
For a more detailed look at a Year of Innovation report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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