A Year of Innovation in Body, Hand and Footcare 2026
2026-06-11T10:00:39+00:00
REPF15EAAE1_3B42_41D1_9EAA_E13B42C1D1B2
2195
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Innovation spans sensorial experiences, targeted solutions and longevity claims, meeting demand for convenience, naturalness and sustainability. Mihaela Suhalitca, Senior Research Analyst - Beauty and Personal Care…
Global
Bodycare
simple
A Year of Innovation in Body, Hand and Footcare 2026
"Innovation spans sensorial experiences, targeted solutions and longevity claims, meeting demand for convenience, naturalness and sustainability."
Mihaela Suhalitca, Senior Research Analyst - Beauty and Personal Care
Explore the latest innovation in body, hand and foot care market in 2026 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across EMEA, APAC, and the Americas.
Key innovation trends in the bodycare market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global bodycare market. Understanding innovation in bodycare has never been so easy.
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What we have seen
Our pick of the most innovative launches in this review
Other innovative launches
EUROPE, MIDDLE EAST & AFRICA (EMEA)
Europe: wellness benefits for rough times
Aromatherapy claims expand in the category
Graph 1: hand, body and footcare launches carrying aromatherapy claims, 2021-26
Recent launches push wellness claims further
Brand innovation: Wildsmith Skin has launched an immersive sound wellness experience
Europe: next-gen convenience
Fast absorption, multifunctionality and ease of use drive convenience-led NPD
Graph 2: hand, body footcare launches carrying convenience claims, 2021-26
Brands are promising speedy results in launch activity
The Middle East & Africa (MEA)
Consumers in MEA seek natural and organic beauty
Graph 3: hand, body footcare launches carrying organic or all-natural claims, 2021-26
Standout launches highlight ingredient stories
ASIA PACIFIC (APAC)
Asia: sensory appeal influences product selection
Consumers prioritise texture and scent
Graph 4: share of hand, body and footcare launches carrying sensory-related claims*, 2021-26
Launches turn routine care into multisensory experiences
Asia: innovation in brightening claims drives targeted bodycare needs
Brightening claims gain momentum in launch activity
Graph 5: hand, body and footcare launches carrying brightening/illuminating claims, 2021-26
Graph 7: hand, body and footcare launches carrying select product-tested claims, 2021-26
Sensitive-skin claims strengthen trust and premium appeal
Brand innovation: Sunryz features dermatologist-tested claims to reassure tweens with sensitive skin
Latin America: sustainable claims are skyrocketing
Consumers want eco and ethical product options
Graph 8: hand, body and footcare launches carrying ethical/environmental and vegan claims, 2021-26
Brands go beyond basic green claims
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
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