2026
10
A Year of Innovation in Body, Hand and Footcare 2026
2026-06-11T10:00:39+00:00
REPF15EAAE1_3B42_41D1_9EAA_E13B42C1D1B2
2195
194057
[{"name":"Bodycare","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/skincare\/bodycare"},{"name":"A Year of Innovation","url":"https:\/\/store.mintel.com\/report-type\/a-year-of-innovation"},{"name":"Global","url":"https:\/\/store.mintel.com\/markets\/global-market-research"}]
Report
en_GB
Innovation spans sensorial experiences, targeted solutions and longevity claims, meeting demand for convenience, naturalness and sustainability. Mihaela Suhalitca, Senior Research Analyst - Beauty and Personal Care…
Global
Bodycare
simple

A Year of Innovation in Body, Hand and Footcare 2026

"Innovation spans sensorial experiences, targeted solutions and longevity claims, meeting demand for convenience, naturalness and sustainability."

Mihaela Suhalitca, Senior Research Analyst - Beauty and Personal Care

Mihaela Suhalitca, Senior Research Analyst - Beauty and Personal Care

Explore the latest innovation in body, hand and foot care market in 2026 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across EMEA, APAC, and the Americas.

Key innovation trends in the bodycare market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative launches in the global bodycare market. Understanding innovation in bodycare has never been so easy.

Collapse All
    • What we have seen
    • Our pick of the most innovative launches in this review
    • Other innovative launches
  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: wellness benefits for rough times
    • Aromatherapy claims expand in the category
    • Graph 1: hand, body and footcare launches carrying aromatherapy claims, 2021-26
    • Recent launches push wellness claims further
    • Brand innovation: Wildsmith Skin has launched an immersive sound wellness experience
    • Europe: next-gen convenience
    • Fast absorption, multifunctionality and ease of use drive convenience-led NPD
    • Graph 2: hand, body footcare launches carrying convenience claims, 2021-26
    • Brands are promising speedy results in launch activity
    • The Middle East & Africa (MEA)
    • Consumers in MEA seek natural and organic beauty
    • Graph 3: hand, body footcare launches carrying organic or all-natural claims, 2021-26
    • Standout launches highlight ingredient stories
  2. ASIA PACIFIC (APAC)

    • Asia: sensory appeal influences product selection
    • Consumers prioritise texture and scent
    • Graph 4: share of hand, body and footcare launches carrying sensory-related claims*, 2021-26
    • Launches turn routine care into multisensory experiences
    • Asia: innovation in brightening claims drives targeted bodycare needs
    • Brightening claims gain momentum in launch activity
    • Graph 5: hand, body and footcare launches carrying brightening/illuminating claims, 2021-26
    • Precision brightening solutions meet consumer demand
    • Australia & New Zealand: botanicals lose steam despite consumer demand
    • Botanical/herbal claims lose momentum
    • Brands are building botanical routines around glowy outcomes
  3. THE AMERICAS

    • North America: longevity claims enter the category
    • Long-term skin health gains traction in bodycare
    • Graph 6: distribution of bodycare launches carrying longevity claims, 2021-26
    • Launches focus on body skin longevity
    • North America: tested claims for sensitive skin
    • Dermatologist-tested reassurances underpin bodycare choices
    • Graph 7: hand, body and footcare launches carrying select product-tested claims, 2021-26
    • Sensitive-skin claims strengthen trust and premium appeal
    • Brand innovation: Sunryz features dermatologist-tested claims to reassure tweens with sensitive skin
    • Latin America: sustainable claims are skyrocketing
    • Consumers want eco and ethical product options
    • Graph 8: hand, body and footcare launches carrying ethical/environmental and vegan claims, 2021-26
    • Brands go beyond basic green claims

What is 'A Year of Innovation' Report?

To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.

How We Analyse a Year of Innovation

By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.

A Deep Dive into Product Launches

The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.

Powered by the Global New Products Database (GNPD)

Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.

Uncovering Trends and Consumer Shifts

Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.

£ 2,195 (Excl.Tax)
  • Download today with instant access
  • Multiple formats provided
  • Save up to 20% when you purchase multiple reports

Need help before you buy?

Our research specialists can answer your questions and recommend the reports that best match your business needs.

Contact us

Trusted by global industry leaders

VML logo

We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.

Mintel gives us all that. It’s a great brand and one that is trusted by clients.

Marie Stafford, European Director, The Innovation Group, VML
Abacus logo

There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.

However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.

Stephen Taylor-Brown, Managing Director, Abacus
Mediacom logo

Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.

It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.

Pauline Robson, Managing Partner, Mediacom
Tenth Wave logo

Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.

When carrying out background research, I find Mintel an excellent starting point.

The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.

Ben Zeidler, Director - Research and Analytics, Tenth Wave
Epsilon logo

We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.

By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.

For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.

Virginia Harvey, Secondary Research Manager, Epsilon

Need help before you buy?

Our research specialists can answer your questions and recommend the reports that best match your business needs.

Contact us