Explore the latest innovation in body, hand and foot care market in 2025 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across EMEA, APAC, and the Americas.
Key innovation trends in the bodycare market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global facial skincare market. Understanding innovation in skincare has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Georgia Stafford. Georgia joined Mintel in 2022, writing UK reports for the Beauty, Personal care and OTC categories. Before joining Mintel, Georgia studied International Relations, earning a BA from the University of Birmingham. During her studies, she gained knowledge and experience of research methods and international business.
Bodycare brands are meeting priorities around skin health, shown through the rise in sensitive skin, protective and skin barrier claims.
Georgia Stafford
Beauty & Personal Care Analyst
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
- Natural claims see a decline globally
- Graph 1: top 10 claims in hand, body and footcare launches (based on 2024-25), 2020-25
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: the rise of brightening products
- Consumers see the value in bodycare routines
- Beauty-enhancing claims rise in NPD
- Recent bodycare launches boost skin's radiance
- Brand innovation: The House of Legs
- Europe: a need for sensitive skin claims
- Take learnings from the facial skincare category
- Sensitive skin claims increase, while skin disorder claims are stagnant
- Graph 2: hand, body and footcare launches carrying select claims, 2020-25
- Bodycare launches get specific
- The Middle East & Africa (MEA)
- MEA launches carry eco packaging claims
- Brand innovation: the first B-Corp Certified personal care brand in Kenya
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Asia Pacific (APAC)
- Asia: protection from the elements
- Recognise the negative impact of pollution
- Fill a gap in the market and stress efficacy
- Graph 3: hand, body and footcare launches carrying protects-against-elements claims, 2020-25
- Products provide protection
- Ingredients: new pollution fighters
- Asia: ultra-hydrating claims are in demand
- Consumers seek more than basic hydration
- Incorporate multi-weight hyaluronic acid
- Graph 4: hand, body and footcare launches carrying moisturising/hydrating claims, 2020-25
- Recent launches push moisturising claims further
- Brand innovation: LAMAII
- Australia & New Zealand: eye-catching packaging
- Tap into skin concerns with bright packaging
- Brand innovation: Supernova Body
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THE AMERICAS
- North America: emphasise skin barrier claims
- Skin benefits are a top priority for consumers
- Meet multifaceted purchase priorities
- Graph 5: hand, body and footcare launches featuring the term 'barrier' on pack*, 2020-25
- Bodycare launches tap into the barrier trend
- Brand innovation: Beekman 1802 combines scent and skin
- North America: consumers find value in premium products
- Position bodycare as a form of escapism
- Premium and masstige launches grow
- Graph 6: hand, body and footcare launches, by price positioning, 2020-25
- Bodycare launches lean into the user experience
- Latin America: a demand for ease of use
- Use packaging and formats to signify ease of use
- Graph 7: hand, body and footcare launches carrying ease-of-use claims, 2020-25
- Alternative formats enable ease of use
- Brand innovation: Hidratei
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
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