Explore and understand the latest trends in the hand, body, and footcare market, and innovation in the body care category across the globe in 2022.
According to our Body, Hand, and Footcare Market Report, innovation in skincare has continued to focus on wellness and harnessing the calming or uplifting merits of botanicals. The heightened anxiety amid the cost of living crisis will maintain the focus on self-care.
Moreover, protective and immune-supporting concepts remain limited but have room to grow and appeal to health-conscious consumers
There is continued scope for brands to incorporate trends in the hand, body, and footcare market, specifically in trending facial skincare ingredients, into bodycare.
Innovation can also meet consumer interest in brightening and firming benefits and in alleviating uneven skintone. However, brands must be empowering and inclusive and move away from controversial whitening claims or ageism in order to stay relevant in the body, hand, and footcare market.
As eco innovation increases, brands can do more to stand out and to gain foot care products market share – they may prove their eco/ethical credentials or focus more on waterless, upcycled and refill concepts.
Furthermore, multifunctional NPD can appeal to the consumer desire for simpler BPC routines, and established botanical claims can build a story around provenance and potency.
To discover more about the A Year of Innovation in Body, Hand, and Footcare Market Report 2022, read our The Future of Body, Hand, and Footcare Market Report 2022, or take a look at our extensive Bodycare Market Research.
This report, written by Sarah Al Shaalan, a leading analyst in the body, hand, and footcare market, delivers in-depth commentary and analysis to highlight body care market trends and innovation in skincare in the global foot care products market, while adding expert context to the numbers.
Wellness, protective and empowering messaging is inspiring bodycare innovation. Brands are also borrowing from facial care and focusing on sustainability.
Sarah Al Shaalan
Senior Trends Analyst – MEA
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