Explore the latest innovation in body, hand and foot care market in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across EMEA, APAC, and the Americas.
Key innovation trends in the bodycare market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global facial skincare market. Understanding innovation in skincare has never been so easy.
To discover more about the global body, hand and footcare market, read The Future of Body, Hand and Footcare or take a look at Mintel’s extensive BPC market research.
Meet The Expert
This report is written by Shiyan Zering, Mintel’s Beauty and Personal Care Analyst.
NPD is tapping into consumer interest in multifunctional bodycare and targeted solutions; however, further innovation in niche segments could excite the category.
Shiyan Zering
Beauty and Personal Care Analyst
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
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Europe, Middle East & Africa (EMEA)
- Europe: nail health emerges in handcare
- Integrate nailcare into daily routines
- Beautifying claims are on the rise in nailcare NPD
- Graph 1: share of nail/cuticle care launches* carrying select beauty-enhancing and product-tested claims, 2019/20 vs 2023/24
- Rejuvenate nails with brightening actives
- Promote TLC with mask formats
- Europe: cater to post-procedure bodycare needs
- Interest in cosmetic procedures is significant
- NPD remains niche
- Aid consumer navigation with targeted claims
- Position topical products as an alternative to procedures
- The Middle East & Africa (MEA)
- Standout innovation focused on scented powder formats
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Asia Pacific (APAC)
- Asia: alleviate skin-condition-specific needs
- Respond to skin condition concerns
- Graph 2: NET of skin conditions* experienced in the last 12 months, by market, 2023
- Targeted claims have room for development
- Graph 3: share of bodycare launches with select skin-condition- and allergy-related claims, 2019-20 vs 2023-24
- Call out suitability for irritated or skin-condition-prone skin…
- …as well allaying acne concerns
- Asia: tap into the niche market for intimate bodycare
- Consumers want targeted bodycare products
- An opportunity to boost niche claims
- Graph 4: share of bodycare launches with intimate claims*, 2019-24
- Create specialist care products for various areas
- A brand for all intimate care needs: NoLie
- Australia & New Zealand (ANZ)
- Standout NPD boosts the user experience
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The Americas
- North America: target skin-texture concerns
- Address skin texture concerns
- Go beyond standard exfoliation
- Graph 5: share of BHF launches carrying select claims related to skin texture, 2019-20 vs 2023-24
- Invigorate the scrub segment
- Incorporate active ingredients for cell turnover
- North America: appeal to scent-seeking consumers
- Recognise the importance of scent
- Better meet consumer demand with fragrance notes
- Graph 6: share of BHF launches with select fragrance notes (top 10 based on 2023-24), 2019-20 v 2023-24
- Create multifunctional scented products to encourage use
- Brand innovation: Future Society creates a base to enhance fragrances
- Latin America: satiate the consumer desire for naturals
- Natural and organic products continue to appeal
- Pair natural claims with additional functions
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
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