2023
10
A Year of Innovation in the Breakfast Cereals Market 2023
2023-10-18T15:01:20+01:00
REPCC0273DB_65FC_4956_AB80_AA0AA85EE78D
2195
167359
[{"name":"Breakfast Cereal","url":"https:\/\/store.mintel.com\/industries\/food\/breakfast-foods\/breakfast-cereals"}]
Report
en_GB
Innovation in the breakfast cereal fixture is focused around value-for-money features and healthier recipes. Indulgent and nostalgic flavours are also flourishing. Zoe Wong, Junior Analyst - Food & Drink,…

A Year of Innovation in the Breakfast Cereals Market 2023

£ 2,195 (Excl.Tax)

Description

Explore the latest global innovations across the breakfast cereal industry in 2023. Our global breakfast cereals market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Innovation in Breakfast Cereals – EMEA

Value ranks as a top priority for consumers, with over half of UK consumers saying that a price discount would prompt them to buy a new breakfast cereal. Cereals remain a grocery essential for most consumers, and rather than just cutting prices, brands can demonstrate value with added nutrients and providing a source of energy.

Innovation in Breakfast Cereals – APAC

Consumers in Asia are becoming more health-conscious, particularly around sugar, and this is having an affect on the breakfast cereal market. The breakfast cereals category has long been associated with ‘hidden’ sugar content. No/low sugar claims have seen a small increase among breakfast cereal launches, and brands will need to continue prioritising lower sugar content to retain health-conscious consumers.

Innovation in Breakfast Cereals – Americas

Now more than ever, nostalgia is a powerful marketing tool. In the US, nearly two in five consumers are fond of flavours that remind them of their childhood. Despite craving the flavours of their youth, consumers generally look for healthier options as they get older. Brands have an opportunity to combine elements of nostalgia with better-for-you features.

Purchase our full report for an in-depth look at the latest innovations in the global breakfast cereal industry.

Expert Analysis from an Industry Specialist

This report, written by Zoe Wong, food & drink analyst, delivers in-depth commentary and analysis to highlight global trends and innovation in breakfast cereals and add expert context to the numbers.

Innovation in the breakfast cereal fixture is focused around value-for-money features and healthier recipes. Indulgent and nostalgic flavours are also flourishing.

Zoe Wong
Junior Analyst – Food & Drink, BPCH

Table of Contents

  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: brands flag up value attributes as consumers struggle with the cost of living
    • Graph 1: breakfast cereal launches, by share of economy claims, 2019-23
    • Europe: brands dial up indulgence through flavours
    • Graph 2: breakfast cereal launches, by share of select flavours, 2019-23
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: brands call out low-sugar content to reassure health-conscious consumers
    • Graph 3: breakfast cereal launches, by share of select minus claims, 2019-23
    • Asia: high/added fibre claims continue to emerge but not in a dramatic way
    • Graph 4: breakfast cereal launches, by share of high/added fibre claims, 2019-23
    • Australia & New Zealand
  3. the americas

    • North America: cereal brands flag up vitamin- and mineral-fortified  recipes
    • Graph 5: breakfast cereal launches, by share of vitamin/mineral fortified claims, 2019-23
    • North America: breakfast cereal brands celebrate childhood flavours
    • Latin America: cereal brands put ‘no added sugar’ at centre stage
    • Graph 6: breakfast cereals launches, by share of select minus claims, 2019-23

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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