2022
10
A Year of Innovation in the Breakfast Cereals Market 2022
2022-07-14T13:00:58+01:00
REP4E453D73_BA99_4A80_8CD8_1988E4C9AD19
2195
153231
[{"name":"Breakfast Cereal","url":"https:\/\/store.mintel.com\/industries\/food\/breakfast-foods\/breakfast-cereals"}]
Report
en_GB
Breakfast cereals continue to respond to consumers' health and nutrition demands, while ethical and environmental credentials are being flagged up. Amrin Walji, Senior Innovation Analyst…

A Year of Innovation in the Breakfast Cereals Market 2022

£ 2,195 (Excl.Tax)

Description

Explore and understand the latest breakfast cereal trends and innovations across the globe in 2022.

 

The Breakfast Cereal Industry in EMEA

Launch activity in the breakfast cereal industry has seen a surge in recipes with claims of high fibre content as consumers look for foods which help them fill their fibre gap.

Moreover, breakfast cereal makers are also innovating around more sustainable packaging formats to hold on to their breakfast cereal market share.

 

The Breakfast Cereal Industry in APAC

Cereal trends in 2022 show that functional energy is trying to meet the needs of pandemic-weary consumers.

Meanwhile, breakfast cereal launches in India are increasingly flagging up protein content to help consumers meet their required protein intake, thus reflecting breakfast cereal industry trends in the EMEA region.

 

The Breakfast Cereal Industry in the Americas

Trends in cereal industry in North America indicate that launches are focused around meeting consumers’ needs for functional nutritional benefits.

Whereas in Latin America, customer engagement with the breakfast cereal market is growing through social media connectivity.

 

To discover more about the A Year of Innovation in Breakfast Cereals Market Report 2022, read our The Future of Breakfast Cereals Market Report 2022, or take a look at our extensive Breakfast Cereal Market Research.

 

Breakfast Cereal Industry Analysis: An Expert’s View

This report, written by Amrin Walji, a leading analyst in the breakfast cereal market, delivers in-depth commentary and analysis to highlight global breakfast cereal innovation and adds expert context to the numbers.

Breakfast cereals continue to respond to consumers’ health and nutrition demands, while ethical and environmental credentials are being flagged up.

Amrin Walji
Amrin Walji
Senior Innovation Analyst

Table of Contents

  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: cereal brands help meet consumer demand for high-fibre foods
    • Graph 1: breakfast cereal launches, by share of high/added fibre claims, 2018-22
    • Europe: sustainability claims continue to rise among breakfast cereal launches
    • Graph 2: breakfast cereal launches, by share of select ethical and environmental claims, 2018-22
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: breakfast cereal brands respond to consumer needs for enhanced energy
    • Graph 3: launches of cold breakfast cereals, by share of functional energy claims, 2018-22
    • India: high/added protein claims are booming among breakfast cereal launches
    • Australia and New Zealand
  3. the americas

    • North America: functional health benefits provide a health halo for the hot cereal category
    • Graph 4: hot cereal launches, percentage share featuring functional claims, 2018-22
    • North America: going beyond breakfast
    • Graph 5: percentage of breakfast cereal launches with on-the-go claims, 2018-22
    • Latin America: brands are utilising social media to build a relationship with consumers
    • Graph 6: percentage share of breakfast cereal launches with social media claims, 2018-22

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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