Explore the latest innovation in butter, dairy and plant-based spreads in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the spreads market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global butter and spreads market. Understanding innovation in butter has never been so easy.
To discover more about the global butter and dairy spreads market, read The Future of Butter and Margarine or take a look at Mintel’s extensive food market research.
This innovation report is written by Alex Beckett. Alex regularly presents consumer and innovation insights to the world’s biggest soft drink companies. He writes about cutting-edge opportunities within waters, sports & energy drinks and also provides input for the annual food & drink trends. Additionally, Alex manages the creation of Mintel’s hugely popular Food & Drink Year of Innovation reports.
Plant-based spreads remain niche but focus on health boosts and creamy textures. Butters are innovating around flavours and chilled formats, and ghee is thriving.
Alex Beckett
Director – Mintel Food & Drink
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