2024
10
A Year of Innovation in the Butter, Dairy and Plant-based Spreads Market 2024
2024-06-24T11:02:29+01:00
REPFC85E5FC_A79F_4473_9C5F_1400A1318205
2195
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Report
en_GB
Plant-based spreads remain niche but focus on health boosts and creamy textures. Butters are innovating around flavours and chilled formats, and ghee is thriving. Alex Beckett, Director - Mintel Food…

A Year of Innovation in the Butter, Dairy and Plant-based Spreads Market 2024

£ 2,195 (Excl.Tax)

Report Summary

Explore the latest innovation in butter, dairy and plant-based spreads in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.

Key innovation trends in the spreads market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative launches in the global butter and spreads market. Understanding innovation in butter has never been so easy.

To discover more about the global butter and dairy spreads market, read The Future of Butter and Margarine or take a look at Mintel’s extensive food market research.

Meet The Expert

This innovation report is written by Alex Beckett. Alex regularly presents consumer and innovation insights to the world’s biggest soft drink companies. He writes about cutting-edge opportunities within waters, sports & energy drinks and also provides input for the annual food & drink trends. Additionally, Alex manages the creation of Mintel’s hugely popular Food & Drink Year of Innovation reports.

Plant-based spreads remain niche but focus on health boosts and creamy textures. Butters are innovating around flavours and chilled formats, and ghee is thriving.

Alex Beckett
Director – Mintel Food & Drink

Table of Contents

    • What we have seen
    • Our pick of the most innovative launches in this review
    • Other innovative launches
  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: the share of plant-based and vegan launches returns to positive growth
    • Dairy alternatives are more popular but uncertainty remains about their ecological impact
    • The share of plant-based and vegan launches records a rise
    • Graph 1: launches of butter, margarine and other blends, by select claim, 2019-24
    • Butter and spread innovation seeks to assure consumers about health, taste and ethical qualities
    • Brand renovation/innovation: Upfield makes Flora’s line-up 100% plant-based and pioneers paper tubs
    • Europe: palm oil claims remain niche but are growing and inspiring innovation
    • Extreme weather focuses consumer attention on climate change
    • Butter and spread producers innovate around sustainable habitat launches, as palm oil-free claims rise
    • Graph 2: launches of butter, margarine and other blends, by select claim, 2019-24
    • Plant-based brands innovate around palm oil-free recipes with colour, flavour and shea
    • Brand renovation/innovation: Anchor Squeezy targets home bakers who can’t wait for butter to soften
    • The Middle East & Africa (MEA)
    • MEA producers dial up the quality credentials to attract shoppers
  2. Asia Pacific (APAC)

    • Asia: environmentally friendly butters and spreads continue to gain profile in Asia
    • Consumers in Asia struggle to fully trust companies’ eco claims
    • Environmentally positioned butters and spreads continue to gain profile in Asia
    • Graph 3: launches of butter, margarine and other blends, by select environmental claim, 2019-24
    • Ghee and butter brands reassure consumers about ethical practices
    • Asia: chilled butters and spreads record increased activity in India and have potential elsewhere in Asia
    • Butter usage is low in China but the popularity of chilled formats might change this
    • Shelf-stable launches dominate, as chilled’s recent growth flatlines
    • Graph 4: launches of butter, margarine and other blends, by lead storage type, 2019-24
    • Chilled butter and spread innovation dials up premium quality features
    • Australia & New Zealand: ethical sourcing elevates quality credentials
    • Australian butter and spread brands focus innovation around ethical sourcing
  3. the americas

    • North America: flavoured butters pick up a bigger share of innovation
    • US consumers want the basics from their butter but express interest in flavour innovation
    • The share of unflavoured butter launches continues to decline as salted and herbal flavours edge up
    • Graph 5: launches of butter, by share of flavour component, 2019-24
    • Butter launches get imaginative with flavours
    • Plant-based spreads receive packaging revamps to encourage usage
    • North America: private label records a bigger slice of launch activity
    • Price hikes focus consumer attention on private label’s quality, but 18-24s need convincing
    • As inflation hits butter and spread prices, private label launches rocket up
    • Private label butter and spread launches take the fight to brands
    • Latin America: natural claims remain uncommon in butter launches but are growing in share
    • Butter launches in Latin America record a small but notable increase in natural-style claims
    • Graph 6: butter launches, by share of select natural claims, 2019-24
    • Latin American butter innovation addresses consumer interest in naturalness and health

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Year of Innovation Sample Cover

Please Note: All of the figures, graphs, and tables have been redacted.

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