A Year of Innovation in the Butter, Spreads and Oils Market 2023
[{"name":"Butter and Yellow Fats","url":"https:\/\/store.mintel.com\/industries\/food\/dairy\/butter-yellow-fats"},{"name":"Oils","url":"https:\/\/store.mintel.com\/industries\/food\/oils"}]
Private label launches have increased share in Europe, while better-for-you recipes are also flourishing. Amrin Walji, Senior Innovation Analyst…

A Year of Innovation in the Butter, Spreads and Oils Market 2023

£ 2,195 (Excl.Tax)


Explore the latest global innovations across the butter, spreads and oils market in 2023. Our industry report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year in the edible oil industry and butter and spreads industry across regions like EMEA, APAC, and Americas.

Innovation in Butter, Spreads and Oils – EMEA

Consumer spending power has been squeezed in the EMEA region, which has led to private label options becoming more popular. Among private label launches, almost one in ten featured ‘economy’ claims, highlighting the importance of affordability for many consumers.

Innovation in Butter, Spreads and Oils – APAC

In Asia, the share of imported butter and spreads has significantly decreased as consumers are showing a preference for locally sourced products. For brands, highlighting ingredients of local origin is a good way for brands to connect with consumers.

Maintaining a nutritious diet is becoming more important for many consumers. As a result, they are keen to buy cooking oils with added nutritional benefits and functional foods are expected to perform well in the coming years.

Innovation in Butter, Spreads and Oils – Americas

Following a challenging year, consumers are looking for food and drink products that promise convenience, comfort and indulgence. The butter and spreads market is no different, brands can encourage usage by focusing on innovation around convenient formats that help consumers to quickly create flavourful meals.

To learn more about the global butter and spreads market, take a look at The Future of Butter and Margarine Market Report, or take a look at our extensive food industry market research.

Expert Analysis from a Specialist in Food Innovation

This report, written by Amrin Walji, a senior innovation analyst, delivers in-depth commentary and analysis to highlight global innovation in butter, spreads and oils, and add expert context to the numbers.

Private label launches have increased share in Europe, while better-for-you recipes are also flourishing.

Amrin WaljiAmrin Walji
Senior Innovation Analyst

Table of Contents


    • Europe: private label butter and spread launches take a bigger share of activity as the cost of living crisis hits
    • Graph 1: butter and margarine launches, by share of brand/private label, 2019-23
    • Europe: cooking oil brands offer inspiration to home cooks
    • Graph 2: cooking oil launches (including all children), by select ingredients, 2019-23
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: butter and spread brands tap into local pride to deliver value
    • Graph 3: butter and margarine launches, by import status, 2019-23
    • Cooking oil brands in India flag up wellness benefits
    • Graph 4: launches of functional cooking oils, by share of top functional claims, 2021-23
    • Australia & New Zealand
  3. the americas

    • North America: consumers’ need for convenience inspires innovation in butter and spreads
    • Graph 5: butter and spread launches, by share of packaging type, 2021-23
    • North America: sustainable claims record an increased share of launch activity in oils
    • Graph 6: cooking oil launches, by share of select ethical claims, 2019-23
    • Latin America

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch