Explore the latest global innovations across the butter, spreads and oils market in 2023. Our industry report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year in the edible oil industry and butter and spreads industry across regions like EMEA, APAC, and Americas.
Consumer spending power has been squeezed in the EMEA region, which has led to private label options becoming more popular. Among private label launches, almost one in ten featured ‘economy’ claims, highlighting the importance of affordability for many consumers.
In Asia, the share of imported butter and spreads has significantly decreased as consumers are showing a preference for locally sourced products. For brands, highlighting ingredients of local origin is a good way for brands to connect with consumers.
Maintaining a nutritious diet is becoming more important for many consumers. As a result, they are keen to buy cooking oils with added nutritional benefits and functional foods are expected to perform well in the coming years.
Following a challenging year, consumers are looking for food and drink products that promise convenience, comfort and indulgence. The butter and spreads market is no different, brands can encourage usage by focusing on innovation around convenient formats that help consumers to quickly create flavourful meals.
To learn more about the global butter and spreads market, take a look at The Future of Butter and Margarine Market Report, or take a look at our extensive food industry market research.
This report, written by Amrin Walji, a senior innovation analyst, delivers in-depth commentary and analysis to highlight global innovation in butter, spreads and oils, and add expert context to the numbers.
Private label launches have increased share in Europe, while better-for-you recipes are also flourishing.
Amrin Walji
Senior Innovation Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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