A Year of Innovation in the Butter, Spreads and Oils Market 2021
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Innovation is focusing on more natural and sustainable credentials, while nutrient-boosted and plant-based recipes are growing in prominence. Mikolaj Kaczorowski, Innovation Analyst…

A Year of Innovation in the Butter, Spreads and Oils Market 2021

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The UK A Year Of Innovation In Butter, Spreads and Oils report identifies consumer attitudes towards product innovations and innovation opportunities in the butter, spreads and oils market in the UK. The Year Of Innovation In Butter, Spreads and Oils Market report covers the market size, market forecast, market segmentation and industry trends for the Butter, Spreads and Oils Market in the UK.

Current Market Landscape

The climate crisis and its associated effects are increasingly influencing consumer spending behaviour in Europe, with consumers expecting food manufacturers to demonstrate how they are reducing their environmental impact.

  • 65% of butter consumers in Germany aged 18-24 say they would pay more for more sustainable yellow fats.
  • 29% of adults in France say they are looking to treat themselves more often in 2021.
  • 42% of adults in Poland look for vegan/plant-based claims when buying margarine.

Many butter, spread and oil brands in Europe are taking tangible steps to tackle climate change, including investing in sustainable and organic farming practices, local ingredient sourcing, and carbon neutral production.

Future Market Trends in Butter, Spreads and Oils

Flexitarian-style diets have become more and more popular in recent years, with consumers increasingly aware of the impact of intensive dairy farming – not only in terms of animal treatment but also the environmental consequences. For those consumers looking to reduce their intake of animal-based products, dairy-based spreads may not be an obvious category to exclude. However, a substantial number of European consumers are nevertheless keen to try plant-based butter and margarine products.

The growth in natural claims in North American launch activity for the butter, spreads and oils industry is spearheaded by GMO-free and organic claims. Meanwhile, the no additives or preservatives claim has seen marginal growth over the past five years, and the all-natural products claim has seen a significant decline in innovation.

Read on to discover more details or take a look at all of our UK Food and Foodservice market research.

Quickly understand

  • The impact of COVID-19 on consumers and their engagement with smart home technology.
  • Who are the key demographics for smart home products and where marketers should focus efforts for sales growth.
  • What factors shoppers look for in smart home purchases and what themes resonate best with smart home participants.
  • Attitudes toward smart home technology and how consumers perceive the category.

Covered in this report

Brands: Bio Puree, 18 Herbs Organics, Organic Traditions, Becel, SPO, Amazon, .nod, De Cecco, Les Petites, The Butter Works, Sviestas, Planet of Plants, Carlshamn, OraSi, Omegaline, HuilOr, Soufouss, Nutralite, Fortune Xpert, Chakada, The Nature’s Bowl, Qi Yun Shan, Coppertree Farms, Dandaraga Estate, Plenty Cold, Maple Hill, Nuts for Butter, Bella del Sol, Oliala, New Roots, O Organics, Fork & Leaf, RAR Gourmet, Primavera, PJ, Yema & Co Ghee, Benni, Viro.

Expert analysis from a specialist in the field

This report, written by Mikolaj Kaczorowski, a leading analyst in the Foodservice sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Innovation is focusing on more natural and sustainable credentials, while nutrient-boosted and plant-based recipes are growing in prominence.

Mikolaj Kaczorowski
Innovation Analyst

Table of Contents


    • Europe: consumers expect natural yellow fats to be sustainably produced
    • [Graph] Europe: butter, spreads and oils, by selected nature and ethical & environmental claims, 2016-17 vs 2020-21
    • Europe: butter brands celebrate ingredients and preparation
    • Europe: plant-based margarines spread their roots
    • [Graph] Europe: launches of margarine & other blends, by select claims, 2016-21
    • Middle East & Africa (MEA)

    • Asia: consumers are seeking out better-for-you oils and yellow fats
    • [Graph] Asia: butters, spreads and oils, by top 10 functional and plus claims, 2020-21
    • Asia: more consumers want assurance about the sustainability credentials of products
    • [Graph] Asia: butter, spreads and oils launches, by select ethical and environmental claims, 2016-21
    • Australia & New Zealand

    • North America: natural yellow fats are in demand
    • [Graph] North America: butter, spreads and oils with select natural claims, 2016-17 vs 2020-21
    • North America: brands are tapping into consumer health trends
    • North America: consumers look for added convenience features
    • Latin America

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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