A Year of Innovation in the Carbonated Soft Drinks Market 2023
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Recipes with low/no sugar content and clean-label qualities are big focuses of innovation, and brands are also engaging with the alcohol reduction trend. Amrin Walji, Senior Innovation Analyst…

A Year of Innovation in the Carbonated Soft Drinks Market 2023

£ 2,195 (Excl.Tax)


Explore the latest innovations across the global carbonated soft drinks industry in 2023. Our global soft drinks market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Innovation in Carbonated Soft Drinks – EMEA

Flavour is at the core of new product development in the carbonated soft drink (CSD) industry, as producers continue to use new flavours and flavour combinations as a way of building excitement and creating standout products.

  • 63% of French CSD consumers like experimenting with different flavours and brands.

Elsewhere, the stresses and anxiety caused by modern life, such as the cost-of-living crisis, are generating a demand for food and drink products that support mental wellbeing. Carbonated soft drinks are associated with delivering a mood boost, so the prioritisation of wellness bodes well for the industry.

Innovation in Carbonated Soft Drinks – APAC

For many Asian consumers, sugar is an increasingly unwelcome ingredient in CSDs. This could be a threat to the industry, as CSDs are associated with sugary recipes. However, companies in Asia have been actively investing in zero-sugar formulations, and sugar-free or low- or reduced calorie claims are increasing among new product launches in Asia.

Innovation in Carbonated Soft Drinks – Americas

In the US, consumers continue to seek out more natural soft drinks. As a result, brands are strengthening their natural credentials and distancing themselves from an overly synthetic image by removing additives and preservatives.

  • 28% of US CSD consumers would be encouraged to buy a new product if it was a clean-label one.

Consumers’ heightened interest in alcohol alternatives offers opportunities for CSD brands. But to cement their place as an alternative to alcohol, CSDs will need to offer ‘better-for-you’ qualities and replicate the particular taste expectations associated with alcohol.

Purchase our full report for an in-depth look at the latest innovations in the global carbonated soft drinks industry. If you like to learn more about the industry, take a look at our Future of Carbonated Soft Drinks Market Report, or explore our extensive CSD market research.

Expert Analysis from an Innovation Specialist

This report, written by Amrin Walji, a leading innovation analyst, delivers in-depth commentary and analysis to highlight global trends and innovation in carbonated soft drinks and add expert context to the numbers.

Recipes with low/no sugar content and clean-label qualities are big focuses of innovation, and brands are also engaging with the alcohol reduction trend.

Amrin WaljiAmrin Walji
Senior Innovation Analyst

Table of Contents


    • Europe: consumers want CSD brands to take an exciting and bold approach to flavour innovation
    • Europe: innovation acknowledges consumers’ emotional need states
    • The Middle East and Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: CSD launches innovate around flavour complexity
    • Asia: brands strive to reduce sugar content in CSDs
    • Graph 1: CSD launches with low/no sugar claims, by top four sweetener ingredients, 2019-23
    • Australia and New Zealand
  3. the americas

    • North America: the share of CSD launches with no additive/preservative claims continues to rise
    • Graph 2: carbonated soft drink launches, by share of select natural claims, 2021-23
    • North America: CSD makers look to capitalise on the alcohol reduction trend
    • Latin America: inflationary pressures prompt CSD brands to strengthen focus on value-for-money features

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: All of the figures, graphs, and tables have been redacted.

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