A Year of Innovation in Carbonated Soft Drinks 2024
A Year of Innovation - What's Included
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Explore the latest innovation in carbonated soft drinks in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the CSD market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global carbonated soft drinks market. Understanding innovation in soft drinks has never been so easy.
Innovations in Carbonated Soft Drinks – Our pick of the innovations
In EMEA: functional benefits and unique flavours
Brands are strengthening their focus on functional and better-for-you recipes. Unique flavour combinations are helping carbonated soft drink brands attract consumers.
In APAC: reduced sugar content and new flavours
Soft drinks brands are responding to consumers’ diet concerns by reducing sugar content. Meanwhile, carbonated soft drink companies are exploring new flavours to encourage repeat purchases.
In Americas: HFCS and digestive health
High fructose corn syrup (HFCS) is an increasingly contentious ingredient in carbonated soft drink launches. Carbonated soft drink brands are harnessing ongoing consumer interest in digestive wellness and formulating with prebiotics and probiotics.
Meet The Expert
This report was written by Mikolaj Kaczorowski. Mikolaj has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.
Innovation is focused on more adventurous flavours while reducing nasties and adding better-for-you benefits.
Mikolaj Kaczorowski
Innovation Analyst
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
- The Future of Carbonated Soft Drinks
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: CSD brands focus on unique flavour innovation
- Consumers are keen for new flavour adventures
- Cola remains the most popular carbonated soft drink flavour
- Social media worthy flavour innovation can drive consumer engagement
- Brand renovation/innovation: Coca-Cola launches a limited-edition flavour for the year 3000
- Europe: functional benefits remain underdeveloped in CSDs
- Consumers are seeking out soft drinks with benefits
- Better-for-you innovation is primarily seen in canned soft drink launches
- Graph 1: canned carbonated soft drink launches, by share of top five plus and functional claims, 2023-24
- Brands highlight relaxation benefits, and high fibre and fortified recipes
- The Middle East & Africa (MEA)
- Sugar-free and reduced calorie options grow in the MEA region
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Asia Pacific (APAC)
- Asia: CSD launches focus on reducing sugar content
- Consumers are looking to reduce their sugar intake, but are avoiding artificial sweeteners
- Low calorie and sugar-free claims are steadily growing in CSD launches in Asia
- Graph 2: carbonated soft drink launches, by share of select minus claims, 2019-24
- CSD launches highlight sugar- and calorie-free recipes
- Brand innovation/renovation: Morinaga launches a hunger-satiating soft drink
- Asia: flavour innovation keeps the CSD sector vibrant and relevant
- CSD consumers are seeking out new and novel flavours
- Cola flavours are in decline, though remain the most prevalent
- Graph 3: carbonated soft drink launches, by share of top five flavour components, 2019-24
- CSD brands innovate with natural, herbal and dairy-derived flavours
- Brand renovation/innovation: Ito En launches breath-freshening shots
- Australia & New Zealand
- CSD brands are doubling down on reducing sugar and calories
- Brand renovation/innovation:
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the americas
- North America: high fructose corn syrup is in the firing line
- Consumers are avoiding high fructose corn syrup
- The use of high fructose corn syrup in carbonated soft drink launches is trending downwards
- Graph 4: carbonated soft drink launches, by share of high fructose corn syrup as an ingredient, 2019-24
- Canadian CSD brands are turning to naturally sweetened options
- Brand renovation/innovation: Coca-Cola launches a new Sprite variant with a unique cooling sensation
- North America: gut health is a growing focus of CSD launches
- Digestive health benefits are sought after in CSD launches
- Gut health claims are growing in North America
- Graph 5: carbonated soft drink launches, by share of select claims, 2019-24
- Pre-, pro- and postbiotics take centre stage in these gut-friendly soda launches
- Latin America
- Consumers are avoiding CSDs with artificial additives and preservatives
- Graph 6: carbonated soft drink launches, by no additive preservative claim, 2019-24
- Brands highlight naturally derived recipes
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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Please Note: All of the figures, graphs, and tables have been redacted.
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