Explore the latest innovations in cheese in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the global cheese market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global cheese market. Understanding innovation in cheese has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Mikolaj Kaczorowski, Innovation Analyst at Mintel. Mikolaj has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.
Innovation in cheese is addressing consumer interest in protein along with more sustainable production.
Mikolaj Kaczorowski
Innovation Analyst
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: sustainability claims continue to grow among cheese launches
- Environmental concerns drive young consumers to cut back on cheese consumption
- The cheese category is lagging behind in sustainable and ethical dairy production
- Graph 1: cheese launches, by share of select environmental and ethical claims, 2019-24
- Cheese brands are reducing plastic packaging and improving animal welfare
- Brand renovation/innovation: Kerry launches oat and dairy blend dairy products
- Europe: high/added protein claims attract a rising share of launch activity
- Consumers are interested in high protein cheese options
- Branded launches are driving high protein cheese innovation
- Graph 2: cheese launches, by share of high/added protein claim, 2019-24
- Brands are placing protein content at the heart of product messaging
- The Middle East & Africa (MEA)
- New and locally produced cheese
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ASIA PACIFIC (APAC)
- Asia: cheese brands are innovating around spreadable formats
- Spreadable cheese is a consumer favourite
- Spreadable cheese is a growing format in the region
- Graph 3: cheese launches, by format, 2019-24
- Cheese spread brands innovate with traditional and novel flavours
- Asia: high/added protein claims attract a rising share of launch activity
- Consumers in the region view cheese as a valuable protein source
- Protein claims are driving better-for-you innovation in cheese launches in the region
- Graph 4: cheese launches, by share of select better-for-you claims, 2019-24
- Brands are highlighting protein along with other better-for-you attributes
- Australia & New Zealand
- Brands are launching Australian made, European style cheese products
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the americas
- North America: cheese brands are growing their portfolios of flavoured cheese
- Cheese consumers are on the lookout for new flavours
- Unflavoured cheese launches are declining in North America
- Cheese brands are innovating around unique flavour combinations
- North America: sustainability concerns continue to influence cheese innovation
- Younger consumers are interested in more sustainable cheese
- Ethical and environmental claims have stabilised in cheese launches in North America
- Graph 5: cheese launches, by share of select ethical and environmental claims, 2019-24
- Cheese brands are flagging up more natural and sustainable production methods
- Latin America
- Private labels take a small but growing share of cheese launches in the region
- Graph 6: cheese launches, branded vs private label share, 2019-24
- New private label cheese launches
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
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