2025
10
A Year of Innovation in the Chocolate Confectionery Market 2025
2025-02-25T16:00:27+00:00
REPD160A429_594A_4D67_8CD6_B04CEC163B1D
2195
179804
[{"name":"Chocolate Confectionery","url":"https:\/\/store.mintel.com\/industries\/food\/chocolate-confectionery"}]
Report
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Seasonal and social media influencer inspired flavours are flourishing in chocolate confectionery launches. Mikolaj Kaczorowski, Innovation Analyst…
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  8. A Year of Innovation in the Chocolate Confectionery Market 2025

A Year of Innovation in the Chocolate Confectionery Market 2025

A Year of Innovation - What's Included
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Explore the latest innovation in chocolate confectionery in 2025 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.

Key innovation trends in the chocolate market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative launches in the global chocolate confectionery market. Understanding innovation in chocolate has never been so easy.

Meet the Expert Behind the Analysis

This report was written by Mikolaj Kaczorowski, Innovation Analyst at Mintel. Mikolaj has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.

Seasonal and social media influencer inspired flavours are flourishing in chocolate confectionery launches.

Mikolaj Kaczorowski, Innovation AnalystMikolaj Kaczorowski
Innovation Analyst

 

Collapse All
    • What we have seen
    • Our pick of the most innovative launches in this review
    • Other innovative launches
    • The Future of Chocolate Confectionery: 2025
  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: chocolate brands are tapping into the popularity of seasonal chocolate
    • Consumers enjoy celebrating special moments with chocolate confectionery
    • Seasonal chocolates are growing in Europe
    • Christmas and Easter are popular occasions for seasonal chocolate
    • Europe: nut butters are a growing area of innovation in chocolate confectionery
    • Consumers are hungry for flavour innovation
    • Novel nut butter flavours are showing strong growth momentum
    • Flavourscape AI: methodology
    • Nut butters are trending in chocolate confectionery launches
    • Brand renovation/innovation: Dubai chocolate enters the European market thanks to social media
    • The Middle East & Africa (MEA)
    • Exciting textures make chocolate consumption more memorable
  2. ASIA PACIFIC (APAC)

    • Asia: eco-friendly packaging claims are growing in chocolate confectionery launches in the region
    • Consumers want to see more sustainable packaging
    • Eco-friendly packaging claims are slowly growing in Asia
    • Graph 1: chocolate confectionery launches, by share of select environmental claims, 2020-24
    • Chocolate brands highlight sustainable packaging
    • Asia: low-, no- and reduced-sugar chocolate confectionery remains niche
    • Consumers are seeking out low-, no- and reduced-sugar chocolate confectionery options
    • Low-, no- and reduced-sugar chocolate confectionery remains niche
    • Graph 2: chocolate confectionery launches, by share of select sugar claims, 2020-24
    • Chocolate brands highlight low- and no-sugar recipes
    • Australia & New Zealand
    • Chocolate confectionery brands are enhancing indulgence by introducing richer recipes, along with limited-edition and co-branded offerings
  3. THE AMERICAS

    • North America: chocolate confectionery innovation helps consumers to celebrate special moments
    • Consumers enjoy celebrating holidays with chocolate confectionery
    • Christmas leads seasonal chocolate confectionery innovation in North America
    • Graph 3: seasonal chocolate confectionery launches, by top five occasions, 2024
    • Christmas, Easter and Valentine's day are popular occasions for seasonal chocolate
    • North America: chocolate launches with clean-label ingredients are in claims decline
    • Consumers are after more natural chocolate, without compromising on flavour
    • Natural claims have fallen in chocolate confectionery
    • Graph 4: chocolate confectionery launches, by share of select natural claims, 2020-24
    • Chocolate brands innovate around natural and organic qualities
    • Brand renovation/innovation: Siddha Remedies launches a range of functional chocolates
    • Latin America: chocolates with added nuts appeal not only on taste, but also as a healthier option
    • Nut flavours are growing in chocolate confectionery launches
    • Graph 5: select chocolate confectionery subcategories, by share of nut flavour component subgroup, 2020-24
    • Peanuts, pistachios and macadamias feature in chocolate launches

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