A Year of Innovation in the Chocolate Confectionery Market 2023
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Private label launches have gained share in Europe, while clean label claims and better-for-you recipes are also flourishing. Amrin Walji, Senior Innovation Analyst…

A Year of Innovation in the Chocolate Confectionery Market 2023

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Explore the latest global innovations across the chocolate confectionery industry in 2023. Our global chocolate confectionery market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Innovation in Chocolate Confectionery – EMEA

Private-label chocolate launches have seen a bigger share of activity in the global confectionery market, coinciding with consumers’ increased value-consciousness as a result of the cost of living crisis. Chocolate producers are also exploring novel flavours to deliver a more memorable consumption experience.

  • 42% of adults in Germany save money by buying more store-brand products.

Innovation in Chocolate Confectionery – APAC

Chocolate confectionery brands are using freeze-drying techniques in fruit-flavoured chocolates to offer consumers a memorable taste experience. Also, consumer interest in better-for-you chocolate options is prompting Indian brands to formulate with superfood ingredients (e.g. seeds, matcha).

  • 56% of Chinese adults would be attracted to buy a new snack product if it featured a novel flavour.

Innovation in Chocolate Confectionery – Americas

Clean-label claims, such as no artificial preservatives, have gained share among chocolate confectionery launches in the US. Meanwhile, seasonal chocolate launches have recorded a dramatic surge in human charity claims.

  • 45% of US chocolate consumers bought Valentine’s Day chocolate in 2022, up from 40% in 2020.

To discover more about A Year of Innovation in Chocolate Confectionery Market Report 2023, read The Future of Chocolate, Sugar and Gum Market Report 2023or take a look at our extensive Chocolate Confectionery Market Research.

Expert Analysis from a Food Specialist

This report, written by Amrin Walji, a leading analyst in the food sector, delivers in-depth commentary and analysis to highlight global trends and innovation in chocolate confectionery and add expert context to the numbers.

Private label launches have gained share in Europe, while clean label claims and better-for-you recipes are also flourishing.

Amrin Walji

Amrin Walji
Senior Innovation Analyst

Table of Contents


    • Europe: private label chocolate launches take a bigger share of activity as the cost of living crisis hits
    • Europe: flavour innovation is fairly static, despite consumer enthusiasm for new offerings
    • Graph 1: chocolate confectionery launches, by share of top flavour profiles, 2021-22
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: fruit flavours are widespread among chocolate confectionery launches
    • Graph 2: chocolate confectionery launches, by share of flavour component, 2020-22
    • Asia: chocolate with added health boosts appeal to consumers
    • Australia & New Zealand
  3. the americas

    • North America: chocolate launches with clean label claims gain share as organic claims decline
    • Graph 3: chocolate confectionery launches, by share of select clean label claims, 2018-22
    • North America: more seasonal chocolate launches celebrate their commitment to charitable causes
    • Graph 4: seasonal chocolate confectionery launches, by share of ‘ethical-human claims’, 2018-22
    • Latin America: brands are utilising social media to build a relationship with consumers
    • Graph 5: chocolate confectionery launches, by share of social media claims, 2018-22

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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