Explore the latest innovations across the chocolate confectionery market in 2024. Our global trends market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.
Expert Analysis from an Innovation Specialist
This report, written by Mikolaj Kaczorowski, a leading innovation analyst, delivers in-depth commentary and analysis to highlight global trends and innovation in chocolate and add expert context to the numbers.
Chocolate confectionery brands continue to respond to consumers’ dietary and sustainability demands.
Mikolaj Kaczorowski
Innovation Analyst
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: chocolate brands are tapping into consumer interest in vegan, vegetarian and plant-based alternatives
- Graph 1: chocolate confectionery launches, by share of select claims, 2019-23
- Europe: palm oil-free claims continue to grow in chocolate confectionery
- The Middle East & Africa (MEA)
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Asia Pacific (APAC)
- Asia: brands are expanding the variety of textures in chocolate confectionery
- Graph 2: chocolate confectionery sub-categories, by texture, 2019-23
- Asia: chocolate confectionery producers celebrate local production and ingredient sourcing
- Australia & New Zealand
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the americas
- North America: ethical claims are growing in chocolate confectionery launches
- Graph 3: chocolate confectionery launches, by share of select claims, 2019-23
- North America: vegan and plant-based claims rise among chocolate confectionery launches
- Graph 4: chocolate confectionery launches, by share of select claims, 2019-23
- Latin America
- Graph 5: chocolate confectionery launches, by share of select claims, 2019-23
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
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