2025
10
A Year of Innovation in the Coffee Market 2025
2025-05-27T01:01:50+01:00
REPD0743297_B8A7_47F4_A571_686B13471FD9
2995
182463
[{"name":"Coffee","url":"https:\/\/store.mintel.com\/industries\/drinks\/coffee"}]
Report
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Coffee brands are embracing consumer interest in sustainable production and flavoured coffee. Mikolaj Kaczorowski, Innovation Analyst…
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  8. A Year of Innovation in the Coffee Market 2025

A Year of Innovation in the Coffee Market 2025

A Year of Innovation - What's Included
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Explore the latest innovation in coffee in 2025 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across the globe.

Key innovation trends in the coffee market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative launches in the global coffee market. Understanding innovation in coffee has never been so easy.

Meet the Expert Behind the Analysis

This report was written by Mikolaj Kaczorowski. Mikolaj has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.

Coffee brands are embracing consumer interest in sustainable production and flavoured coffee.

Mikolaj Kaczorowski, Innovation AnalystMikolaj Kaczorowski
Innovation Analyst

Collapse All
    • What we have seen
    • Our pick of the most innovative launches in this review
    • Other innovative launches
    • The Future of Coffee
  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: coffee brands are making strides in sustainable production
    • Consumers are keen to see more sustainable products
    • Coffee brands continue to improve their sustainability credentials
    • Graph 1: coffee launches, by share of select ethical and environmental claims, 2020-25
    • Coffee brands are turning to paper-based materials to bolster their sustainability credentials
    • Brand renovation/innovation: Nespresso launches Vertuo coffee capsules with Oatly! milk
    • Europe: high protein claims are up in RTD coffee launches
    • Consumers are seeking out coffee with health benefits
    • Protein claims are growing in RTD coffee launches
    • Graph 2: RTD coffee launches, by share of high/added protein claim, 2020-25
    • RTD coffee brands are flagging up protein content
    • Brand renovation/innovation:  M&S launches RTD coffee with lion’s mane mushroom
    • The Middle East & Africa (MEA)
    • Coffee brands celebrate local sourcing and production
  2. ASIA PACIFIC (APAC)

    • Asia: coffee brands are tapping into demand for more flavoured options
    • Consumers are keen to see new flavours from their favourite coffee brands
    • Unflavoured coffee is declining in Asia
    • Coffee brands tempt consumers with unique flavour combinations
    • Asia: coffee brands are reducing their use of additives and preservatives
    • Consumers are seeking out more clean label RTD coffee products
    • No additives/preservatives claims are growing in the RTD coffee category
    • Graph 3: RTD coffee launches, by share of no additives/preservatives claim, 2020-25
    • Brands are highlighting natural and additive-free recipes
    • Australia & New Zealand
    • RTD coffee brands offer options for a variety of consumers’ dietary needs
  3. the americas

    • North America: coffee brands drum up excitement with flavour innovation
    • Consumers are keen to see new flavours from their favourite coffee brands
    • Seasonal and limited edition launches are more established in RTD coffee
    • Graph 4: coffee and RTD coffee launches, by share of select claims, 2024-25
    • Brands tempt consumers with seasonal and limited edition flavours
    • North America: coffee brands are taking steps to reduce their climate impact
    • Consumers are concerned about the impact climate change will have on coffee production
    • Ethical and environmental claims see modest growth in coffee launches
    • Graph 5: coffee launches, by share of select ethical and environmental claims, 2020-25
    • Coffee brands turn to more eco-friendly packaging and sustainable production
    • Latin America
    • Consumers care about how their coffee is grown and processed
    • Brands are sourcing ingredients from local and sustainable farms

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Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

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