Explore the latest innovation in coffee in 2025 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across the globe.
Key innovation trends in the coffee market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global coffee market. Understanding innovation in coffee has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Mikolaj Kaczorowski. Mikolaj has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.
Coffee brands are embracing consumer interest in sustainable production and flavoured coffee.
Mikolaj Kaczorowski
Innovation Analyst
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
- The Future of Coffee
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: coffee brands are making strides in sustainable production
- Consumers are keen to see more sustainable products
- Coffee brands continue to improve their sustainability credentials
- Graph 1: coffee launches, by share of select ethical and environmental claims, 2020-25
- Coffee brands are turning to paper-based materials to bolster their sustainability credentials
- Brand renovation/innovation: Nespresso launches Vertuo coffee capsules with Oatly! milk
- Europe: high protein claims are up in RTD coffee launches
- Consumers are seeking out coffee with health benefits
- Protein claims are growing in RTD coffee launches
- Graph 2: RTD coffee launches, by share of high/added protein claim, 2020-25
- RTD coffee brands are flagging up protein content
- Brand renovation/innovation: M&S launches RTD coffee with lion's mane mushroom
- The Middle East & Africa (MEA)
- Coffee brands celebrate local sourcing and production
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ASIA PACIFIC (APAC)
- Asia: coffee brands are tapping into demand for more flavoured options
- Consumers are keen to see new flavours from their favourite coffee brands
- Unflavoured coffee is declining in Asia
- Coffee brands tempt consumers with unique flavour combinations
- Asia: coffee brands are reducing their use of additives and preservatives
- Consumers are seeking out more clean label RTD coffee products
- No additives/preservatives claims are growing in the RTD coffee category
- Graph 3: RTD coffee launches, by share of no additives/preservatives claim, 2020-25
- Brands are highlighting natural and additive-free recipes
- Australia & New Zealand
- RTD coffee brands offer options for a variety of consumers' dietary needs
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the americas
- North America: coffee brands drum up excitement with flavour innovation
- Consumers are keen to see new flavours from their favourite coffee brands
- Seasonal and limited edition launches are more established in RTD coffee
- Graph 4: coffee and RTD coffee launches, by share of select claims, 2024-25
- Brands tempt consumers with seasonal and limited edition flavours
- North America: coffee brands are taking steps to reduce their climate impact
- Consumers are concerned about the impact climate change will have on coffee production
- Ethical and environmental claims see modest growth in coffee launches
- Graph 5: coffee launches, by share of select ethical and environmental claims, 2020-25
- Coffee brands turn to more eco-friendly packaging and sustainable production
- Latin America
- Consumers care about how their coffee is grown and processed
- Brands are sourcing ingredients from local and sustainable farms
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
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