A Year of Innovation in the Coffee Market 2023
Inflation is driving an increase in homemade and premade coffee consumption. Sustainability and flavours continue to drive innovation. Mikolaj Kaczorowski, Innovation Analyst…

A Year of Innovation in the Coffee Market 2023

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Explore the latest global innovations across the global coffee market in 2023. Our coffee industry report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM.

Innovation in Coffee – EMEA

Sustainability claims are on the rise among coffee launches in Europe. In order to keep up with consumer demand, many brands are focusing on sustainability initiatives and making packaging changes.

Innovating with eco-friendly packaging is a tangible way for coffee brands to reduce their environmental impact, whether through offering refill packs or removing non-recyclable elements. Meanwhile, using sustainable transport methods can help reduce the overall environmental impact of coffee production.

  • 88% of Italian adults say that they intentionally choose products with sustainability claims over others.

Innovation in Coffee – APAC

In Asia, there is a growing subset of coffee consumers who are keen to discover new and exciting flavour combinations from added flavourings.

  • 46% of coffee consumers in India say that more flavour varieties in RTD coffee would encourage them to purchase.

Consumers’ keenness on flavour experimentation demonstrates the importance for brands to continue innovating around new and in-demand flavour profiles. Doing this will both engage current category consumers and also expand the coffee audience.

Innovation in Coffee – Americas

To cope with rising prices, many consumers in North America are cutting back on foodservice coffee expenditure and instead they are preparing coffee at home.

To attract home coffee consumers and stand out in a crowded market, coffee brands are innovating around desirable attributes such as sustainability and convenient packaging along with unique brewing processes.

Purchase our full report to reveal the comprehensive analysis of the latest innovation in the global coffee industry. If you would like to learn more about what’s next for the coffee market, purchase our Future of Coffee Market Report.

Expert Insight from a Leading Analyst

This report, written by Mikolaj Kaczorowski, a leading innovation analyst, delivers in-depth coffee industry analysis to highlight global innovations and add expert context to the numbers.

Inflation is driving an increase in homemade and premade coffee consumption. Sustainability and flavours continue to drive innovation.

Mikolaj Kaczorowski, Innovation AnalystMikolaj Kaczorowski
Innovation Analyst

Table of Contents


    • Europe: sustainability claims continue to rise among coffee launches
    • Graph 1: coffee and RTD coffee launches, by share of select ethical and environmental claims 2018-23
    • Europe: coffee brands offer consumers options to combat inflation
    • Graph 2: coffee launches, by share of private label, 2018-23
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: coffee brands drum up excitement with flavour innovation
    • Graph 3: coffee and RTD (iced) coffee launches, by top 10 flavour component subgroup, 2018-19 vs 2022-23
    • Asia: plant-based claims are emerging in RTD coffee
    • Graph 4: RTD (iced) coffee launches, by share of select claims, 2018-23
    • Australia & New Zealand
  3. the americas

    • North America: coffee brands focus on value for money amid inflation
    • Graph 5: coffee launches, by format type, 2018-23
    • North America: RTD coffee brands look to tempt consumers with innovative flavours
    • Latin America

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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