Explore the latest global innovations across the coffee market in 2024. Our global trends market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.
Innovation in Coffee – EMEA
Ethically sourced coffee remains a priority for German coffee consumers, although innovation has stalled in this area. RTD (ready-to-drink) coffee brands are reacting to consumer interest in positive nutrition with the addition of protein and vitamins.
- 66% of coffee consumers in Germany say that supporting coffee farmers should be a key responsibility of coffee brands.
Global Coffee Market Innovation  – APAC
Coffee brands are innovating around more sustainable packaging formats and materials. RTD coffee brands are tempting consumers with new and appealing flavour combinations.
- 45% of RTD Chinese coffee consumers say the addition of a flavour is an important purchase factor when choosing an RTD coffee.
Innovation in Coffee – Americas
Coffee brands in the US are flagging up sustainable and ethical coffee sourcing. Meanwhile, the share of flavoured coffee launches is growing in the region.
- 26% of at-home coffee consumers in the US would describe their ideal coffee brand as sustainable, rising to 35% of 18-24s.
To discover more about the global coffee market, read The Future of Coffee 2024, or take a look at our extensive Coffee Market Research.
Expert Analysis from an Innovation Specialist
This report, written by Mikolaj Kaczorowski, a leading innovation analyst, delivers in-depth commentary and analysis to highlight innovations in the global coffee market and add expert context to the numbers.
Sustainable packaging and ethical bean sourcing remain key innovation themes in the coffee category.
Mikolaj Kaczorowski
Innovation Analyst
Collapse All
-
EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: ethical claims have flatlined in European coffee launches
- Corporate social responsibility is high on consumers’ radars
- Ethical claims in coffee have declined after years of growth
- Graph 1: coffee launches, by share of select ethical and environmental claims, 2019-24
- Coffee brands are flagging up their ethical initiatives
- Europe: brands tap into consumer interest in more healthful RTD coffee
- Consumers are seeking out better-for-you RTD coffee
- Better-for-you claims have seen an uptick in RTD coffee launches in Europe
- Graph 2: RTD coffee launches, by share of select claims, 2019-24
- RTD coffee brands promote added protein and vitamins
- The Middle East & Africa (MEA)
- Coffee brands highlight local sourcing and production
-
Asia Pacific (APAC)
- Asia: brands are striving to reduce the environmental impact of coffee packaging
- Consumers are keen to see more sustainable coffee packaging
- Eco-friendly packaging claims are growing in Asia
- Graph 3: coffee launches, by select claims, 2019-24
- Coffee brands are using sustainable and recyclable paper packaging
- Asia: RTD coffee brands drum up excitement with flavour innovation
- RTD coffee consumers are keen to try new and unique flavours
- RTD coffee brands are moving away from sweet flavours
- Graph 4: RTD coffee launches, by flavour component group, 2019-24
- Nut, tea and biscuit flavours add excitement to the RTD coffee category
- Australia & New Zealand
- Ethical and sustainability claims grow in Australia and New Zealand
-
the americas
- North America: sustainability claims have stalled in North America
- Consumers seek ethically and sustainably sourced coffee
- Sustainability claims have stagnated in coffee launches
- Graph 5: coffee launches, by share of select ethical and environmental claims, 2019-24
- Coffee brands highlight their use of sustainable farming practices and eco-friendly packaging
- Brand renovation/innovation: bareorganics launches a range of coffees with superfoods
- North America: flavour innovation can drive interest in the coffee category
- Consumers are keen to try new flavoured coffees
- Flavoured coffee options grow in North America
- Graph 6: coffee and RTD coffee launches, by share of top five flavour component group, 2019-24
- Coffee brands innovate around novel and recognisable flavour combinations
- Latin America
- RTD coffee offers consumers a convenient and portable coffee option
- Graph 7: coffee and RTD coffee launches, by sub-category, 2019-24
- RTD coffee offers consumers a convenient and portable coffee option
- RTD coffee brands highlight provenance, serving suggestions and textures
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF and Powerpoint version straight to your inbox. An interactive version of the report is also available on our online platform
- Save up to 20% when you purchase multiple reports
Get in Touch
If you have a question about a Mintel Report, or you would like to learn more about our products, get in touch with a member of our team today.
Contact usTrusted by global industry leaders
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
Get in Touch
If you have a question about a Mintel Report, or you would like to learn more about our products, get in touch with a member of our team today.
Contact us
