2023
10
A Year of Innovation in the Color Cosmetics Market 2023
2023-04-03T14:07:30+00:00
REP225E8ED0_983B_46B0_B324_9A5E7A03E1D1
2195
162047
[{"name":"Colour Cosmetics","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/beauty-cosmetics\/colour-cosmetics"}]
Report
en_GB
The ongoing cost-of-living crisis drives value messaging while the skinification trend continues to impact NPD. Eco-ethical claims also remain prevalent. Dionne Officer, Research Analyst - BPC Innovation…

A Year of Innovation in the Color Cosmetics Market 2023

A Year of Innovation - What's Included
  • Multiple Report Formats
  • Custom Presentation Tool

Explore the latest global innovations across the colour cosmetics market in 2023. Our global colour cosmetics industry report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across leading market regions like EMEA, APAC, and LATAM.

Innovation in Colour Cosmetics – EMEA

Makeup routines are evolving with consumers increasingly seeking convenience, accessible self-expression and emotional benefits. A stronger focus on both mental and skin health will see a rise in skincare-adjacent claims and a push for evidence of efficacy.

Opportunities exist for brands in the colour cosmetic industry to innovate and disrupt traditional packaging with alternatives that can be easily disassembled for recycling purposes, are refillable or are manufactured with plastic alternatives.

  • 56% of UK women who buy makeup would choose one product over another if it was long-lasting.
  • 79% of UK make up users would like more make up products to be packaged in an eco-friendly way.

Innovation in Colour Cosmetics – APAC

Consumers are expecting additional benefits from their makeup as the skinification trend continues to drive innovation in the colour cosmetics category. Added benefits such as suncare (SPF), hydrating, anti-ageing and anti-acne claims will appeal as skin protection benefits are of high interest to consumers in APAC.

Although many COVID-19 mask mandates have been lifted, many Asian consumers continue to wear masks in public. To drive makeup use, brands in the colour cosmetic industry can reposition waterproof claims to denote transfer resistance or sweat-proof when wearing a mask.

  • 40% of Thai makeup users would be interested in base makeup that is mask-proof.

Innovation in Colour Cosmetics – Americas

With the rise in eco-conscious and sustainable thinking, consumers are streamlining their routines to reduce their carbon footprint. The value and convenience connotations of multifunctional products will also appeal during the current financial strain.

Multiuse products are highly sought after. Brands in the colour cosmetic industry can rethink their formulation strategies and focus on creating versatile formulas that are convenient and save time and space.

  • 69% of US women who use makeup are interested in multifunctional products.

To discover more about A Year of Innovation in Colour Cosmetics Market Report 2023, read The Future of Colour Cosmetics Global Market Report 2023, or take a look at our extensive Colour Cosmetics Market Research.

Expert Analysis from a Specialist in the BPC Industry

This report, written by Dionne Officer, a leading analyst in the BPC sector, delivers in-depth commentary and analysis to highlight global trends and innovation in colour cosmetics and add expert context to the numbers.

The ongoing cost of living crisis drives value messaging while the skinification trend continues to impact NPD. Eco-ethical claims also remain prevalent across the colour cosmetic industry.

Dionne Officer
BPC Research Analyst

Collapse All
  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: convey a sense of value through convenience claims
    • Graph 1: colour cosmetic launches by select convenience and functional claims, 2018-19 vs 2022-23
    • Europe: innovate to meet eco-friendly packaging interest
    • Graph 2: colour cosmetics launches by select ethical and environmental claims, 2018-19 vs 2022-23
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: interest in skin benefits drives NPD
    • Graph 3: face colour cosmetic launches by select beauty-enhancing claims, 2018-19 vs 2022-23
    • Asia: meet consumer interest in mask-proof claims
    • Graph 4: water-resistant and waterproof claims by top five colour cosmetic sub-categories, 2022-23
    • Australia & New Zealand (ANZ)
  3. the americas

    • North America: help consumers streamline their routines with multiuse products
    • North America: skincare ingredients continue to inspire innovation
    • Graph 5: face colour cosmetic launches by select skincare ingredients, 2022-23
    • Latin America: eco/ethical claims expand

Why Choose Mintel?

Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

Access high-quality market research with every purchase of Mintel’s Year of Innovation reports. Here’s what else is included in your report purchase:

  • Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
  • Interactive Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.

Below is a generic PDF sample report. Understand what you are buying.

Please Note: All of the figures, graphs, and tables have been redacted.
£ 2,195 (Excl.Tax)
  • Instant access when you pay by credit card
  • Add multiple reports to your cart to receive a discount
Add to cart

Is this report right for you?

From consumer reports to customised growth strategies. We have an option to suit your business requirements.

Find out more

Popular Related Reports

The Future of Face Cosmetics 2025

£ 2,195

Boost quality perceptions with next-gen pigment technology and elevated packaging. Elicit excitement with innovative textures and formats, and future-proof brand strategies with sustainable, inclusive solutions. Clare Hennigan, Principal Analyst ...

Find out more

The Future of Colour Cosmetics 2025

£ 2,195

A summary of the key themes and innovations that will impact the color cosmetics category over the next five years. Clare Hennigan, Principal Analyst ...

Find out more

A Year of Innovation in Colour Cosmetics 2025

£ 2,195

Brands are meeting consumer demand for makeup with skincare benefits, as well as encouraging experimentation with social-media-inspired launches. Georgia Stafford, Beauty & Personal Care Analyst ...

Find out more

A Year of Innovation in Colour Cosmetics 2025

£ 2,195

Brands are meeting consumer demand for makeup with skincare benefits, as well as encouraging experimentation with social-media-inspired launches. Georgia Stafford, Beauty & Personal Care Analyst ...

Find out more

The Future of Colour Cosmetics 2025

£ 2,195

A summary of the key themes and innovations that will impact the color cosmetics category over the next five years. Clare Hennigan, Principal Analyst ...

Find out more

The Future of Face Cosmetics 2025

£ 2,195

Boost quality perceptions with next-gen pigment technology and elevated packaging. Elicit excitement with innovative textures and formats, and future-proof brand strategies with sustainable, inclusive solutions. Clare Hennigan, Principal Analyst ...

Find out more

Trusted by global industry leaders

Jackman logo

At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.

Alana Gavin, VP Research and Insights, Jackman
Wincanton logo

When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.

They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.

So overall, it’s the level of detail and the quality of forecasting that really stand out for me.

Rebecca Green, Market Insight Manager, Wincanton
Tenth Wave logo

Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.

When carrying out background research, I find Mintel an excellent starting point.

The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.

Ben Zeidler, Director - Research and Analytics, Tenth Wave
VML logo

We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.

Mintel gives us all that. It’s a great brand and one that is trusted by clients.

Marie Stafford, European Director, The Innovation Group, VML
Abacus logo

There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.

However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.

Stephen Taylor-Brown, Managing Director, Abacus

Is this report right for you?

From consumer reports to customised growth strategies. We have an option to suit your business requirements.

Find out more