A Year of Innovation in the Color Cosmetics Market 2023

Explore the latest global innovations across the colour cosmetics market in 2023. Our global colour cosmetics industry report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across leading market regions like EMEA, APAC, and LATAM.

Innovation in Colour Cosmetics – EMEA

Makeup routines are evolving with consumers increasingly seeking convenience, accessible self-expression and emotional benefits. A stronger focus on both mental and skin health will see a rise in skincare-adjacent claims and a push for evidence of efficacy.

Opportunities exist for brands in the colour cosmetic industry to innovate and disrupt traditional packaging with alternatives that can be easily disassembled for recycling purposes, are refillable or are manufactured with plastic alternatives.

• 56% of UK women who buy makeup would choose one product over another if it was long-lasting.
• 79% of UK make up users would like more make up products to be packaged in an eco-friendly way.

Innovation in Colour Cosmetics – APAC

Consumers are expecting additional benefits from their makeup as the skinification trend continues to drive innovation in the colour cosmetics category. Added benefits such as suncare (SPF), hydrating, anti-ageing and anti-acne claims will appeal as skin protection benefits are of high interest to consumers in APAC.

Although many COVID-19 mask mandates have been lifted, many Asian consumers continue to wear masks in public. To drive makeup use, brands in the colour cosmetic industry can reposition waterproof claims to denote transfer resistance or sweat-proof when wearing a mask.

• 40% of Thai makeup users would be interested in base makeup that is mask-proof.

Innovation in Colour Cosmetics – Americas

With the rise in eco-conscious and sustainable thinking, consumers are streamlining their routines to reduce their carbon footprint. The value and convenience connotations of multifunctional products will also appeal during the current financial strain.

Multiuse products are highly sought after. Brands in the colour cosmetic industry can rethink their formulation strategies and focus on creating versatile formulas that are convenient and save time and space.

• 69% of US women who use makeup are interested in multifunctional products.

To discover more about A Year of Innovation in Colour Cosmetics Market Report 2023, read The Future of Colour Cosmetics Global Market Report 2023, or take a look at our extensive Colour Cosmetics Market Research.

Expert Analysis from a Specialist in the BPC Industry

This report, written by Dionne Officer, a leading analyst in the BPC sector, delivers in-depth commentary and analysis to highlight global trends and innovation in colour cosmetics and add expert context to the numbers.

The ongoing cost of living crisis drives value messaging while the skinification trend continues to impact NPD. Eco-ethical claims also remain prevalent across the colour cosmetic industry.

Dionne Officer
BPC Research Analyst