2026
10
A Year of Innovation in Colour Cosmetics 2026
2026-03-06T12:00:36+00:00
REP01ADEBD2_C1E9_4F72_ADEB_D2C1E91F7239
2195
191769
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Report
en_GB
Colour cosmetics brands offer hybrid products that marry skincare, sensorial textures and excellent performance. This is in response to shifting consumer needs. Georgia Stafford, Beauty & Personal Care Analyst…
Global
Colour Cosmetics
simple

A Year of Innovation in Colour Cosmetics 2026

"Colour cosmetics brands offer hybrid products that marry skincare, sensorial textures and excellent performance. This is in response to shifting consumer needs."

Georgia Stafford, Beauty & Personal Care Analyst

Georgia Stafford, Beauty & Personal Care Analyst

Explore the latest innovations in colour cosmetics with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product developments over the past 12 months.

Key innovation trends in the global colour cosmetics market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.

Collapse All
    • What we have seen
    • Our pick of the most innovative launches in this review
    • Other innovative launches
    • Long-lasting claims rise
    • Graph 1: top 10 claims in colour cosmetics launches (based on 2025-26), 2021-26
  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: provide detailed anti-ageing claims
    • Anti-ageing claims become more granular
    • Brands respond to the interest in a targeted approach to anti-ageing
    • Graph 2: face colour cosmetics launches featuring select claims, 2021-26
    • Recent launches provide anti-ageing benefits
    • Brand innovation: Clarins Double Serum Foundation
    • Europe: merge lip colour and care
    • Lip products are still in demand
    • Lip launches are moving to the facial skincare category
    • Graph 3: lip colour launches as a share of total colour cosmetic launches, 2021-26
    • Lip innovation remains strong
    • Brand innovation: Trouble Maker Beauty
    • The Middle East & Africa (MEA)
    • Local brands gain ground in the Middle East and Africa
    • Brand innovation: Rosemin Beauty factors in undertones
  2. ASIA PACIFIC (APAC)

    • Asia: marry skincare and performance benefits with moisturising makeup
    • Moisturising benefits address makeup pain points
    • Colour cosmetics increasingly provide skincare benefits
    • Recent launches marry performance and moisture claims
    • Brand innovation: Cathy Doll × Maeng
    • Asia: SPF claims stall despite consumer interest
    • Makeup with SPF is in demand
    • UV-protection claims see little movement
    • Graph 4: colour cosmetic launches featuring a UV-protection claim, 2021-26
    • Primers offer sun-protection benefits
    • Brand innovation: Jellyfish in the Moonlight
    • Australia & New Zealand: hybridising priming products
    • New colour cosmetic launches in ANZ propose value with multifunctionality
    • Brand innovation: QuickFaced
  3. THE AMERICAS

    • North America: meet sensitive-skin needs
    • Skin sensitivity indicates a need for appropriate makeup
    • Colour cosmetics brands respond to the commonness of sensitive skin
    • Graph 5: colour cosmetics launches carrying a for-sensitive-skin claim, 2021-26
    • Recent launches take a sensitive approach to makeup
    • Brand innovation: BiotechBeauty
    • North America: brightening claims see an uptick in lip colour
    • A preference for comfort benefits glossy formats
    • Brightening claims in lip colour often equal caring benefits
    • Graph 6: lip colour launches carrying brightening/illuminating claims, 2021-26
    • Lip colour launches embrace glossy finishes
    • Brand renovation: Lancôme Juicy Tubes
    • Latin America: blush launches boom
    • An increase in blush launches reflects makeup trends
    • Graph 7: share of colour cosmetics launches occupied by blush, 2021-26
    • Blush launches make for easy application
    • Brand innovation: AMIÙR Beauty

What is 'A Year of Innovation' Report?

To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.

How We Analyse a Year of Innovation

By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.

A Deep Dive into Product Launches

The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.

Powered by the Global New Products Database (GNPD)

Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.

Uncovering Trends and Consumer Shifts

Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.

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