A Year of Innovation in the Colour Cosmetics Market 2024
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Brands are meeting consumer demand for long-lasting products that are kind to skin. Meanwhile, brands are differentiating with niche eco-ethical claims. Georgia Stafford, Beauty & Personal Care Analyst…

A Year of Innovation in the Colour Cosmetics Market 2024

£ 2,195 (Excl.Tax)

Report Summary

Explore the latest innovations across the global colour cosmetics market in 2024. Our global trends market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Innovation in Colour Cosmetics – EMEA

Eco-packaging claims are growing within the colour cosmetics market. Brands are riding the eco-wave by starting to differentiate with biodegradable or compostable options. Meanwhile, the ‘skinification’ trend in the colour cosmetics industry is making its way to nails.

  • 45% of German adults are taking care of their nails at home once a week or more.

Colour Cosmetics Industry Innovations  – APAC

While still niche, brands are developing products that help consumers combat the impact of poor air quality on skin health, as well as ensuring colour cosmetics are suitable for consumers with acne-prone skin.

  • 36% of Thai adults would be interested in makeup that provides skin barrier protection from harmful environments.

Innovations and Trends in the Colour Cosmetics Industry – Americas

Brands in the colour cosmetics industry are catering to consumers with busy lifestyles by offering long-lasting claims and developing easy-to-use makeup products.

  • 30% of US makeup users say that products not lasting is a top frustration when wearing makeup.

This is just a snapshot of the trends in the colour cosmetics industry, to learn more about future innovations and challenges facing the colour cosmetics market, purchase our full report. Or, to discover more about the global colour cosmetics market, read The Future of Colour Cosmetics 2024 Report or take a look at our extensive Colour Cosmetics Market Research.

Expert Analysis from an Innovation Specialist

This report, written by Georgia Stafford a leading innovation analyst, delivers in-depth commentary and analysis to highlight innovations in the global colour cosmetics market and add expert context to the numbers.

Brands are meeting consumer demand for long-lasting products that are kind to skin. Meanwhile, brands are differentiating with niche eco-ethical claims.

Georgia Stafford

Georgia Stafford
Beauty & Personal Care Analyst

Table of Contents


    • Europe: put nail health centre stage
    • Graph 1: nail launches with hydrating/moisturising claims, 2019-24
    • Europe: deliver eco packaging as sustainability becomes the expectation
    • Graph 2: colour cosmetics launches featuring selected claims, 2019-24
    • The Middle East & Africa (MEA)

    • Asia: focus on acne-friendly makeup
    • Graph 3: experience of acne/spots, by country, 2023
    • Graph 4: colour cosmetic launches with selected claims, 2019-24
    • Asia: help combat the impact of pollution on skin
    • Graph 5: colour cosmetic launches featuring protects-against-elements claims , 2022-24
    • Australia & New Zealand (ANZ): skincare primers and setting

    • North America: long-lasting products propose convenience
    • Graph 6: colour cosmetic launches with long-lasting claims, 2019-24
    • North America: help consumers save time with ease-of-use claims
    • Graph 7: colour cosmetic launches with ease-of-use claims, 2019-24
    • Latin America: respond to consumer interest in naturals
    • Graph 8: colour cosmetic launches with botanical/herbal claims, 2019-24

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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