Explore the latest innovation in colour cosmetics market in 2025 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across EMEA, APAC, and the Americas.
Key innovation trends in the cosmetics market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global colour cosmetics market. Understanding innovation in cosmetics has never been so easy.
Meet The Expert Behind the Analysis
This report was written by Georgia Stafford. Georgia joined Mintel in 2022, writing UK reports for the Beauty, Personal care and OTC categories. Before joining Mintel, Georgia studied International Relations, earning a BA from the University of Birmingham. During her studies, she gained knowledge and experience of research methods and international business.
Brands are meeting consumer demand for makeup with skincare benefits, as well as encouraging experimentation with social-media-inspired launches.
Georgia Stafford
Beauty & Personal Care Analyst
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: lip plumping gains momentum
- Lip trends can be easier to follow
- Meet consumers in the ‘undetectable era’
- Brands help consumers achieve plump pouts
- Europe: a spotlight on country of manufacture
- Online trends bring a new purchase priority
- Signpost ‘made in’ claims
- Graph 1: colour cosmetic launches manufactured in select countries, 2020-25
- Colour cosmetic brands shout out countries of origin
- The Middle East & Africa (MEA)
- Boost the prevalence of eco claims in MEA
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ASIA PACIFIC (APAC)
- Asia: matte is back
- Help makeup users limit oiliness
- Matte finishes see a rise
- Graph 2: colour cosmetics launching featuring select claims, 2020-25
- Make the link between matte and long-lasting makeup
- Asia: the rise of anti-ageing
- Bring anti-ageing claims to the colour cosmetics category
- Use anti-ageing actives
- Graph 3: colour cosmetics launches featuring select claims, 2020-25
- Help consumers achieve a youthful appearance
- Australia & New Zealand: alignment with social media trends
- Brands target social media users
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THE AMERICAS
- North America: bet big on blush
- Help consumers experiment with blush
- Simplify blush application
- Graph 4: blush launches as a share of face colour cosmetics launches, 2020-25
- Make the blush boom accessible
- North America: focus launches on ’90s nostalgia
- Help consumers connect to the past
- Focus on the ’90s to appeal to consumers’ nostalgia
- Graph 5: colour cosmetic launches containing 1990s in the product description*, 2020-25
- Offer ways to achieve vintage looks
- Brand renovation/innovation: M·A·C revives fan favourites
- Latin America: appeal with private label launches
- Private label launches fall to a five-year low
- Graph 6: colour cosmetic launches, by private label, 2020-25
- Private label shows its competitiveness
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
For a more detailed look at a Year of Innovation report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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