Explore the latest innovations across the global colour cosmetics market in 2024. Our global trends market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.
Innovation in Colour Cosmetics – EMEA
Eco-packaging claims are growing within the colour cosmetics market. Brands are riding the eco-wave by starting to differentiate with biodegradable or compostable options. Meanwhile, the ‘skinification’ trend in the colour cosmetics industry is making its way to nails.
- 45% of German adults are taking care of their nails at home once a week or more.
Colour Cosmetics Industry Innovations – APAC
While still niche, brands are developing products that help consumers combat the impact of poor air quality on skin health, as well as ensuring colour cosmetics are suitable for consumers with acne-prone skin.
- 36% of Thai adults would be interested in makeup that provides skin barrier protection from harmful environments.
Innovations and Trends in the Colour Cosmetics Industry – Americas
Brands in the colour cosmetics industry are catering to consumers with busy lifestyles by offering long-lasting claims and developing easy-to-use makeup products.
- 30% of US makeup users say that products not lasting is a top frustration when wearing makeup.
This is just a snapshot of the trends in the colour cosmetics industry, to learn more about future innovations and challenges facing the colour cosmetics market, purchase our full report. Or, to discover more about the global colour cosmetics market, read The Future of Colour Cosmetics 2024 Report or take a look at our extensive Colour Cosmetics Market Research.
Expert Analysis from an Innovation Specialist
This report, written by Georgia Stafford a leading innovation analyst, delivers in-depth commentary and analysis to highlight innovations in the global colour cosmetics market and add expert context to the numbers.
Brands are meeting consumer demand for long-lasting products that are kind to skin. Meanwhile, brands are differentiating with niche eco-ethical claims.
Georgia Stafford
Beauty & Personal Care Analyst
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: put nail health centre stage
- Graph 1: nail launches with hydrating/moisturising claims, 2019-24
- Europe: deliver eco packaging as sustainability becomes the expectation
- Graph 2: colour cosmetics launches featuring selected claims, 2019-24
- The Middle East & Africa (MEA)
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ASIA PACIFIC (APAC)
- Asia: focus on acne-friendly makeup
- Graph 3: experience of acne/spots, by country, 2023
- Graph 4: colour cosmetic launches with selected claims, 2019-24
- Asia: help combat the impact of pollution on skin
- Graph 5: colour cosmetic launches featuring protects-against-elements claims , 2022-24
- Australia & New Zealand (ANZ): skincare primers and setting
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THE AMERICAS
- North America: long-lasting products propose convenience
- Graph 6: colour cosmetic launches with long-lasting claims, 2019-24
- North America: help consumers save time with ease-of-use claims
- Graph 7: colour cosmetic launches with ease-of-use claims, 2019-24
- Latin America: respond to consumer interest in naturals
- Graph 8: colour cosmetic launches with botanical/herbal claims, 2019-24
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
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