A Year of Innovation in the Cooking Sauces and Seasonings Market 2024
A Year of Innovation - What's Included
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Explore the latest innovation in cooking sauces and seasonings in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across EMEA, APAC, and the Americas.
Key innovation trends in the sauces and seasonings market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global cooking sauces market. Understanding innovation in sauces and innovation in seasonings has never been so easy.
To discover more about the global sauces and seasonings market, read The Future of Table Sauces, Oils and Seasonings or take a look at Mintel’s extensive sauces and seasonings market research.
Meet The Expert
Mikolaj Kaczorowski has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.
Convenience claims are inspiring cooking sauce and seasoning innovation. Vegan and natural claims are also inspiring launch activity.
Mikolaj Kaczorowski
Innovation Analyst
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
- The Future of Cooking and Pasta Sauces, 2024
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: vegan innovation gains traction in cooking sauces
- Vegan cooking and pasta sauces can feature in both vegan and omnivore diets
- Vegan claims are growing in cooking sauces and seasonings
- Graph 1: cooking sauces and seasoning, by share of select claims, 2019-24
- Added plant proteins help these vegan sauce options stand out
- Meat flavoured vegan and plant-based stocks record launch activity growth
- Europe: stock brands are embracing liquid formats
- Consumers like to prepare meals from scratch
- Liquid stocks continue to gain launch share
- Graph 2: stock launches, by share of format, 2019-24
- Liquid stocks cater to a diversity of recipe needs and cuisines
- The Middle East & Africa (MEA)
- Cooking sauce brands are keen to highlight their flexibility of uses
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Asia Pacific (APAC)
- Asia: cooking sauce and seasoning brands dial up convenience qualities
- Busy consumers are keen to simplify meal preparation
- Microwaveable claims are growing in cooking and pasta sauce launches
- Graph 3: cooking and pasta sauce launches, by share of microwaveable claim, 2019-24
- Japan is a haven for quick and convenient microwaveable sauces
- Stock brands offer consumers convenient seasoning options
- Asia: MSG is a popular flavour enhancer in cooking sauces and seasoning launches in Asia
- Consumers are reducing their use of MSG
- MSG use has been growing in cooking sauces and seasoning launches in Asia
- Graph 4: cooking sauces and seasonings launches, by share of monosodium glutamate as an ingredient, 2019-24
- Although MSG is growing in cooking sauce and seasoning launches, brands are keen to highlight MSG-free recipes
- Brand renovation/innovation: Pulmuone teams up with Barilla to launch quick and convenient pasta and sauce combos
- Australia & New Zealand
- Brands are keen to promote locally sourced ingredients and local production
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the americas
- North America: natural cooking sauce launches are declining in North America
- Consumers want reassurance about the naturalness of recipes
- Natural claims are declining in cooking and pasta sauce launches
- Graph 5: pasta and cooking sauce launches, by share of select natural claims, 2019-24
- Cooking sauce brands call out minimal ingredients lists, small-batch manufacturing and organic ingredients
- North America: relatively few brands are calling out the texture of sauces
- Textures can help elevate cooking and pasta sauces
- Mentions of textures are niche on pasta and cooking sauce packaging
- Graph 6: cooking sauce launches, by share of top 3 textures, 2023-24
- Graph 7: pasta sauce launches, by share of top three textures, 2023-24
- Sauce brands highlight crumbly, creamy and chunky textures
- Latin America
- Vegan pasta and cooking sauces continue to grow in Latin America
- Graph 8: pasta and cooking sauce launches, by select claims, 2019-24
- Cooking sauce brands primarily stick to tomato-based options when it comes to vegan offerings
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Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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