A Year of Innovation the Dairy and Plant-based Yogurt Market 2024
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Report Summary
Explore the latest innovation in yogurt in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the yogurt market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global yogurt market. Understanding innovation in yogurt has never been so easy.
Meet the Expert Behind the Analysis
This report is written by Neha Srivastava. Neha has expertise in patent searching and analysis. In her thirteen years of experience as a patent analyst, she has supported R&D teams at various FMCG, healthcare and biotech companies by providing intelligence on competitor activity and tracking patent technology and emerging innovation trends across the domains.
Dairy yogurt innovation is offering protein-boosted and gut health-supporting recipes, as plant-based  producers strive to elevate their clean-label appeal.
Neha Srivastava
Senior Patent Analyst – Food & Drink and Beauty & Personal Care
Table of Contents
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: added/high-protein claims continue to grow
- Consumers seek high-protein products
- The share of high-protein claims in yogurt is increasing, while added calcium, fibre, and plant sterol claims remain niche
- Graph 1: dairy based yogurt* launches, by share of plus claims, 2019-24
- Brands are introducing high-protein yogurt varieties that boast smooth and rich textures
- Europe: brands focus on unflavoured plant-based yogurt, aligning with the trend for cleaner labels
- Consumers are motivated to purchase natural and clean products
- Plant-based yogurt launches with no added flavouring record a notable increase
- Graph 2: share of plant-based spoonable yogurt launches by flavour components, 2019-24
- Plain plant-based yogurt launches celebrate simplicity and naturalness
- The Middle East & Africa (MEA)
- Brands are placing greater emphasis on immune health
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Asia Pacific (APAC)
- Asia: yogurt launches with a digestive health claim inspire innovation
- Digestive health is a significant driver for yogurt consumption in Asia
- Probiotic claims continue to climb as digestive support claims surge
- Graph 3: yogurt* launches, by share of select claims, 2019-24
- Yogurt launches are emphasising ingredients that support digestive health
- Asia: brands are innovating around yogurt products aimed at children
- Kids’ yogurts win over parents by highlighting health-boosting properties
- Yogurt brands target children and parents with better-for-you and nutritious recipes
- Graph 4: spoonable yogurt and drinking yogurt and liquid cultured milk launches featuring a suitable for children (aged 5-12) claim, 2019-24
- Yogurt launches targeted at children offer essential nutrients to support growth and development
- Australia & New Zealand (ANZ)
- Yogurt launches innovate around sustainable and organic practices
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the americas
- North America: private label takes a bigger share of spoonable yogurt launches
- The majority of US yogurt consumers say private label yogurt is just as good as branded
- Brands continue to dominate yogurt launches, but the share of private label is rising
- Graph 5: spoonable yogurt launches, by share of brand/private label, 2019-24
- Private label launches focus attention around nutritional benefits and ‘clean’ ingredients
- North America: yogurt launches present themselves as both a treat and an eco-conscious choice
- Consumers are uncertain about the eco credentials of plant-based yogurts
- Graph 6: agreement with the statement ‘non-dairy yogurt is more environmentally friendly than dairy yogurt’, 2022
- Coconut yogurt launches innovate around indulgence and planet-friendly qualities
- Latin America: more dairy yogurt launches highlight lactose-free attributes
- Lactose-free launches record a surge in activity
- Graph 7: % of yogurt* launches, by share of low/no/reduced lactose claims, 2019-24
- Low/no lactose is a feature of Latin American dairy yogurt launches
About the report
This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.
The Consumer
What They Want. Why They Want It.
The Competitors
Who’s Winning. How To Stay Ahead.
The Market
Size, Segments, Shares And Forecasts: How It All Adds Up.
The Innovations
New Ideas. New Products. New Potential.
The Opportunities
Where The White Space Is. How To Make It Yours.
The Trends
What’s Shaping Demand – Today And Tomorrow.
Below is a sample report, understand what you are buying.
Please Note: All of the figures, graphs, and tables have been redacted.
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