Explore the latest global innovations across the Dairy and Non-dairy Drinks market in 2024. Our global industry report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and Americas.
Innovation in Dairy Drinks – Key Takeaways
- EMEA: Producers are boosting the nutritional profile of dairy milk by adding extra nutrients, in line with consumers’ preference for recipes with better-for-you boosts.
- APAC:Â Flavoured milk launches are striving to convey a healthier and more diet-friendly appeal.
- Americas:Â Dairy milk launches have seen a rise in animal welfare claims, illustrating producers’ efforts to address consumers’ ethical considerations.
Innovation in Non-dairy Drinks – Key Takeaways
- EMEA: Dairy alternative launches are concentrating on formulating products with low or no sugar.
- APAC: The share of plant-based beverage launches with no added sugar claims has increased.
- Americas: Dairy alternative brands are innovating around added/high protein content, catering to the nutritional expectations of consumers.
Purchase the full report for a complete overview of the latest innovations and important product developments in the global dairy and non-dairy drinks market.
Expert Analysis from an Innovation Specialist
This report, written by Neha Srivastava, delivers in-depth commentary and analysis to highlight global innovation in dairy and non-dairy drinks.
Innovation is pivoting around the themes of nutrient fortification, sugar reduction and, among dairy milk launches in North America, animal welfare.
Neha Srivastava
Senior Patent Analyst – Food & Drink and Beauty & Personal Care
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: innovation focuses on micronutrient fortification
- Graph 1: flavoured milk and white milk launches, by share of vitamin/mineral fortified claims 2019-24
- Europe: plant-based drinks with sugar-free claims remain niche but are slowly edging up
- Graph 2: plant-based drinks (dairy alternative) launches, by share of select sugar claims 2019-24
- The Middle East & Africa (MEA)
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ASIA PACIFIC (APAC)
- Asia: flavoured milk launches aim to deliver immediate wellness benefits
- Graph 3: flavoured milk launches, by share of select functional claims, 2019-24
- Asia: plant-based launches cut out added sugar content while enhancing the nutritional profile
- Graph 4: plant-based drinks (dairy alternatives) launches, by share of select minus claims, 2019-24
- Australia & New Zealand
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THE AMERICAS
- North America: animal welfare claims record a sudden jump among white milk launches
- Graph 5: white milk launches, by share of animal welfare claims 2019-24
- North America: plant-based drinks embrace interest in added/high protein content
- Graph 6: motivations to purchase non-dairy milk more often, 2023
- Graph 7: plant based drinks (dairy alternatives) launches, by share of select plus claims, 2019-24
- Latin America: plant-based drink launches enhance their focus on sugar-free recipes
- Graph 8: plant-based drink (dairy alternatives) launches, by share of select minus claims, 2019-24
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
For a more detailed look at a Year of Innovation report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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