A Year of Innovation in Desserts and Toppings 2024
Innovation in desserts is focused around better-for-you recipes. Shelf-stable and branded desserts have seen growth in Europe and North America, respectively.
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: dessert brands cater to comfort food cravings
- Consumers turn to desserts as an indulgent comfort food
- Chilled desserts launch activity continues to decline
- Graph 1: dessert launches by sub-category, 2019-24
- Frozen and shelf-stable dessert launches offer consumers long-life options
- Europe: protein claims gain a growing share of dessert launches
- Dessert brands cater to consumers seeking better-for-you options
- High/added protein claims are rising among dessert launches in Europe
- Graph 2: dessert and dessert topping launches, by share of select claims, 2019-24
- Dessert brands boost recipes with vitamins, minerals and protein
- The Middle East & Africa (MEA)
- Dessert brands turn to inspiration from around the world
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Asia Pacific (APAC)
- Asia: vitamin and mineral fortified claims gain profile among dessert launches
- Consumers look to convenient formats to top up their vitamin and mineral intake
- Vitamin and mineral fortified claim grows in the shelf-stable desserts category
- Graph 3: shelf-stable dessert launches, by share of vitamin and mineral fortified claim, 2019-24
- Dessert brands highlight the health benefits of vitamins and minerals
- Asia: dessert brands adapt to meet consumers' dietary needs
- Consumers are mindful of the ingredients in desserts
- Vegetarian claims continue to grow among dessert launches in Asia
- Graph 4: dessert and topping launches, by share of vegetarian claim, 2019-24
- Dessert brands cater to vegetarian consumers
- Vegan claims feature among new launches
- Australia & New Zealand
- Cobranding helps dessert launches stand out from the crowd
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the americas
- North America: branded desserts are seeing a resurgence
- Dessert consumers prioritise indulgence and flavour over price
- Branded dessert launches are growing
- Graph 5: dessert and dessert topping launches, branded vs private label, 2019-24
- Brands are innovating around award-winning recipes and indulgent flavours
- Brand renovation/innovation: Sow Good expands into the desserts category
- North America: better-for-you claims remain niche in dessert launches
- Desserts can offer both indulgent and nutritional appeal
- Sugar claims lead better-for-you attributes in dessert launches
- Graph 6: dessert and topping launches, by select claims, 2023-24
- Dessert brands highlight sugar-free and vitamin-fortified recipes
- Latin America
- Dessert brands appeal to consumers with specific dietary needs
- Graph 7: dessert and dessert topping launches, by share of top five suitable-for claims, 2023-24
- Dessert brands target keto, vegan, and gluten and lactose intolerant consumers
Explore the latest innovation in desserts and toppings in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the global desserts market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the desserts industry. Understanding innovation in desserts and toppings has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Mikolaj Kaczorowski, Innovation Analyst at Mintel. Mikolaj has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.
Innovation in desserts is focused around better-for-you recipes. Shelf-stable and branded desserts have seen growth in Europe and North America, respectively.
Mikolaj Kaczorowski
Innovation Analyst
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