A Year of Innovation in Dishwashing Products 2024
A Year of Innovation - What's Included
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Explore the latest innovation in dishwashing products in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the dish care market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global dishwashing products market. Understanding innovation in dishwashing has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Luke Santos, Household Care and Brand Analyst at Mintel. Luke joined the Mintel household care research team in 2022, researching and writing household care and brand Reports, focusing on consumer behaviour and product innovation. Luke has a BA (Hons) in Geography and Spanish from Swansea University.
Innovation is appealing to consumers who prioritise convenience and hygiene in dishwashing products. Brands can also elevate the focus on scent and skin health.
Luke Santos
Household Care and Brand Analyst
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: scent opportunities in dishwashing launches
- Appeal to the sense of smell and focus on citrus
- Citric-centric fragrances are rising
- Niche citrus scents provide innovation opportunities
- Europe: meet consumer desire for easy dishwashing solutions
- Command a premium by focusing on convenience
- NPD can meet demand for convenience
- Graph 1: dishwashing product launches carrying convenience claims, 2019-20 vs 2023-24
- Extend brand reach by pairing convenience with other purchase drivers
- The Middle East & Africa (MEA)
- Opportunities for eco-friendly dishwashing product innovation  in MEA
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Asia Pacific (APAC)
- Asia: elevate the focus on hygiene
- Hygiene messaging proves popular
- Antibacterial claims are most widespread in Asia Pacific
- Graph 2: dishwashing launches carrying the antibacterial claim, by region, 2023-24
- Promote safety alongside antibacterial qualities
- Asia: meet consumers’ need for speed
- Prioritise convenience in hand dishwashing innovation
- Product development lines up with time-saving desires
- Graph 3: hand dishwashing product launches carrying the time/speed claim, 2019-24
- Innovations focus on speedier dishwashing
- Australia & New Zealand
- A focus on eco-friendly dishwashing products
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the americas
- North America: skin-friendly opportunities
- Facilitate skin protection
- The lack of skin-sensitive hand dishwashing launches presents opportunities
- Graph 4: hand dishwashing launches carrying select skincare focused claims, 2023-24
- Product innovation for sensitive skin can expand
- Latin America: educate consumers about formulas
- Consumers place importance on household product formulations
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s Year of Innovation reports. Here’s what else is included in your report purchase:
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- Interactive Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
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Please Note: All of the figures, graphs, and tables have been redacted.
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