Explore the latest innovation in dishwashing products in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the dish care market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global dishwashing products market. Understanding innovation in dishwashing has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Luke Santos, Household Care and Brand Analyst at Mintel. Luke joined the Mintel household care research team in 2022, researching and writing household care and brand Reports, focusing on consumer behaviour and product innovation. Luke has a BA (Hons) in Geography and Spanish from Swansea University.
Innovation is appealing to consumers who prioritise convenience and hygiene in dishwashing products. Brands can also elevate the focus on scent and skin health.
Luke Santos
Household Care and Brand Analyst
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: scent opportunities in dishwashing launches
- Appeal to the sense of smell and focus on citrus
- Citric-centric fragrances are rising
- Niche citrus scents provide innovation opportunities
- Europe: meet consumer desire for easy dishwashing solutions
- Command a premium by focusing on convenience
- NPD can meet demand for convenience
- Graph 1: dishwashing product launches carrying convenience claims, 2019-20 vs 2023-24
- Extend brand reach by pairing convenience with other purchase drivers
- The Middle East & Africa (MEA)
- Opportunities for eco-friendly dishwashing product innovation  in MEA
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Asia Pacific (APAC)
- Asia: elevate the focus on hygiene
- Hygiene messaging proves popular
- Antibacterial claims are most widespread in Asia Pacific
- Graph 2: dishwashing launches carrying the antibacterial claim, by region, 2023-24
- Promote safety alongside antibacterial qualities
- Asia: meet consumers’ need for speed
- Prioritise convenience in hand dishwashing innovation
- Product development lines up with time-saving desires
- Graph 3: hand dishwashing product launches carrying the time/speed claim, 2019-24
- Innovations focus on speedier dishwashing
- Australia & New Zealand
- A focus on eco-friendly dishwashing products
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the americas
- North America: skin-friendly opportunities
- Facilitate skin protection
- The lack of skin-sensitive hand dishwashing launches presents opportunities
- Graph 4: hand dishwashing launches carrying select skincare focused claims, 2023-24
- Product innovation for sensitive skin can expand
- Latin America: educate consumers about formulas
- Consumers place importance on household product formulations
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
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