Explore the latest global innovations across the fabric and dish care industry in 2023. Our global fabric and dish care market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.
In Europe, convenience is key. Brands that are able to save consumers time or effort will stand out as people are seeking products that help them get their chores done with as little hassle as possible. Sustainability also holds a high level of importance among European consumers, and fabric and dish care brands have made a larger effort to make product packs more environmentally friendly.
The COVID-19 virus saw antibacterial claims in the APAC region increase across the household category as consumer concern surrounding the outbreak peaked. Antibacterial claims have become the most desirable claim on dishwashing products, with over half of Thai consumers saying they would pay more for this.
In North America, the impact of the rising cost of living has had an impact on fabric and dish care. Consumers have had to adapt a more mindful approach to spending and are therefore on the lookout for cost-effective options. Despite price being such an important factor in purchase decisions, the discrepancy between launches carrying the economy claim and the demand is vast.
Purchase our full report for an in-depth look at the latest innovations in the global fabric and dish care industries. Readers of this report may also be interested in Mintel’s The Future of Fabric and Dish Care 2023.
This report, written by Luke Santos, delivers in-depth commentary and analysis to highlight global trends and innovation in fabric and dish care and add expert context to the numbers.
Convenience is a crucial product feature. Hygiene-related claims remain important, while money-saving methods are becoming more intertwined with sustainable habits.
Luke Santos
Household Care and Brand Analyst
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