A Year of Innovation in the Fabric and Dish Care Market 2021
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Providing the most comprehensive and up-to-date information and analysis of the Fabric And Dish Care market, including the behaviours, preferences and habits of the consumer.
As a functional category, consumers expect fabric and dish care products to not only clean effectively and remove unwanted smells, but also to provide pleasing and long-lasting scents. While consumers have their core fragrance preferences, innovations in the cleaning product industry need to continue intriguing consumers with exciting and novel fragrance experiences.
The COVID-19 pandemic has drawn attention to both the health and environmental impacts of using chemicals in the home. While eco-friendly packaging has been a mainstay of sustainable messaging, consumers are pivoting towards brands that are taking more meaningful steps to address the climate crisis. This includes renewable energy sourcing, carbon neutral manufacturing, and refillable options, as well as reducing harmful chemicals and additives. Formulating products with recognisable, natural, plant-based and biodegradable ingredients not only helps reassure consumers of the products safety, but is an aspect that consumers are willing to pay a premium for.
While antibacterial claims are not new to fabric and dish care NPD, the pandemic has heightened consumer awareness of the spread of bacteria and viruses and increased the demand for protection. While antibacterial claims are growing in the fabric care category, they remain somewhat underdeveloped in the dishwashing category and are some way off meeting the consumer demand for such products.
This report covers innovations in fabric and dish care across the globe. For more information, discover more about our UK, US, China and Canada reports on home laundry and dishwashing products.
Read on to discover more details or take a look at all of our Household, House and Home market research.
Brands: Softlan, Earth Choice, Febreze, Mas du Roseau, Leppesey, Ecos, DM Denkmit, Groovy Goods, Tru Eco, Rossmann, Biopuro, Spring., You Naturellement, Ecofriend, Pure Love, SoPure, Labccin, LG Household & Healthcare, Dettol, Organic Harvest, Rebow, Good Wastes, Wonderhome Naturals, Eco Planet, Conscious, Macro Whole Living, Sapadilla, Grove Co., Mrs. Meyer’s, Simple Truth, Arm & Hammer, Cleancult, Cif, Cloralex, Garza, OMO, Positiv.a, Onda.
This report, written by Mikolaj Kaczorowski, a leading analyst in the Homecare sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Environmentally friendly and sustainable fabric and dish care is growing in importance. Consumers are increasingly expecting safe and clean ingredients.
Mikolaj Kaczorowski
Innovation Analyst
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.
Please Note: All of the figures, graphs, and tables have been redacted.