Explore the latest innovation in fabric care in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the fabric care products market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global fabric care market. Understanding innovation in fabric care has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Luke Santos, Household Care and Brand Analyst at Mintel. Luke joined the Mintel household care research team in 2022, researching and writing household care and brand Reports, focusing on consumer behaviour and product innovation. Luke has a BA (Hons) in Geography and Spanish from Swansea University.
Consumers are looking for quicker and easier laundry solutions. Legislative changes are reshaping environmental claims. Close attention is being paid to formulas.
Luke Santos
Household Care and Brand Analyst
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
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Europe, Middle East & Africa (EMEA)
- Europe: accelerating efficiency
- Prove product efficacy on shorter cycles
- Brands are fast-tracking speedy laundry solutions
- Save consumers time and effort
- ‘Fast Just Got Better’
- Europe: reshaping environmental claims
- Legislative changes will simplify environmental claims for consumers
- Hang greenwashing out to dry
- Graph 1: fabric care launches carrying biodegradable claims, 2019-24
- Substantiate biodegradable claims
- The Middle East & Africa (MEA)
- Easy fabric care solutions in MEA
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Asia Pacific (APAC)
- Asia: convenience is king
- Consumers desire easier solutions
- The competitive landscape of convenient fabric care products
- Graph 2: fabric care launches carrying ease-of-use claims, 2019-24
- Extend value credentials with other purchase drivers
- Asia: level up fragrances in fabric care
- Enhance the fragrance in fabric care
- Build upon odour neutralisation
- Graph 3: fabric care launches carrying odour-neutralising claims, 2019-24
- Innovation in fabric care fragrances
- Australia & New Zealand
- Consumers are looking to make educated decisions
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The Americas
- North America: a spotlight on ingredients
- Consumers are paying attention to formulations
- A desire for transparency
- Graph 4: fabric care launches carrying toxins-free claims, 2023-24
- Answer the call for cleaner formulations
- North America: skin-friendly laundry care
- ‘Skinification’ opportunities in laundry care
- Fill the skin-sensitive white space
- Graph 5: fabric care launches carrying hypoallergenic, for-sensitive-skin or dermatologically tested claims, 2019-24
- Broaden brand appeal by pairing skin-friendly and eco-friendly claims
- Latin America
- Extend the scent options of fabric care products
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
For a more detailed look at a Year of Innovation report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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