Explore the latest innovation in facial skincare market in 2025 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across EMEA, APAC, and the Americas.
Key innovation trends in the facial skincare market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global facial skincare market. Understanding innovation in skincare has never been so easy.
To discover more about the global facial skincare market, read The Future of Facial Skincare or take a look at Mintel’s extensive facial skincare market research.
Meet The Expert Behind the Analysis
This report was written by Georgia Stafford. Georgia joined Mintel in 2022, writing UK reports for the Beauty, Personal care and OTC categories. Before joining Mintel, Georgia studied International Relations, earning a BA from the University of Birmingham. During her studies, she gained knowledge and experience of research methods and international business.
Consumers in the facial skincare category are interested in new, novel ingredients and want brands to help them keep up with trends.
Georgia Stafford
Beauty & Personal Care Analyst
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: Korean skincare’s resurgence
- Social media fuels the Korean skincare trend
- Highlight ‘Made in Korea’ claims
- Take inspiration from South Korea
- Europe: preventative ageing
- Help consumers prevent signs of ageing
- Technology will drive further interest in preventative ageing
- Graph 1: facial skincare products featuring select claims, 2020-25
- Expand the user base of anti-ageing products
- The Middle East & Africa (MEA)
- Cater to the men’s market
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ASIA PACIFIC (APAC)
- Asia: avid for actives
- Consumers want top tier concentration
- NPD reflects consumer demand
- Graph 2: facial skincare launches with the word ‘potent’ in product description, 2020-25
- Call out active efficacy and absorption on-pack
- Asia: PDRN is trending
- Trending ingredients cause a splash
- PDRN packs a punch
- Graph 3: facial skincare launches mentioning ‘PDRN’ or ‘salmon’ in product description, 2020-25
- Integrate PDRN into more products
- Australia & New Zealand: fun with function
- Brands marry high-tech formulas with fun packaging
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THE AMERICAS
- North America: a surge in lip care launches
- Feed the love for lip care
- Lip care launches grow
- Graph 4: facial skincare launches, by subcategory, 2020-25
- Next-gen lip balms meet consumer needs
- Brand innovation: Tilt
- North America: formulate with Gen Alpha in mind
- Cater to Gen Alpha without patronising them
- Revive anti-acne claims
- Graph 5: select claims in facial skincare launches, 2020-25
- Speak to Gen Alpha’s unique skin needs
- Evereden enters the next stage of life with Gen Alpha
- Latin America: carbon neutral
- Carbon netural claims lag behind consumer interest
- Graph 6: facial skincare launches with a carbon neutral claim, 2020-25
- Brands differentiate with carbon neutral claims
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
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