A Year of Innovation in Facial Skincare 2025
Consumers in the facial skincare category are interested in new, novel ingredients and want brands to help them keep up with trends.
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: Korean skincare’s resurgence
- Social media fuels the Korean skincare trend
- Highlight ‘Made in Korea’ claims
- Take inspiration from South Korea
- Europe: preventative ageing
- Help consumers prevent signs of ageing
- Technology will drive further interest in preventative ageing
- Graph 1: facial skincare products featuring select claims, 2020-25
- Expand the user base of anti-ageing products
- The Middle East & Africa (MEA)
- Cater to the men’s market
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ASIA PACIFIC (APAC)
- Asia: avid for actives
- Consumers want top tier concentration
- NPD reflects consumer demand
- Graph 2: facial skincare launches with the word ‘potent’ in product description, 2020-25
- Call out active efficacy and absorption on-pack
- Asia: PDRN is trending
- Trending ingredients cause a splash
- PDRN packs a punch
- Graph 3: facial skincare launches mentioning ‘PDRN’ or ‘salmon’ in product description, 2020-25
- Integrate PDRN into more products
- Australia & New Zealand: fun with function
- Brands marry high-tech formulas with fun packaging
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THE AMERICAS
- North America: a surge in lip care launches
- Feed the love for lip care
- Lip care launches grow
- Graph 4: facial skincare launches, by subcategory, 2020-25
- Next-gen lip balms meet consumer needs
- Brand innovation: Tilt
- North America: formulate with Gen Alpha in mind
- Cater to Gen Alpha without patronising them
- Revive anti-acne claims
- Graph 5: select claims in facial skincare launches, 2020-25
- Speak to Gen Alpha’s unique skin needs
- Evereden enters the next stage of life with Gen Alpha
- Latin America: carbon neutral
- Carbon netural claims lag behind consumer interest
- Graph 6: facial skincare launches with a carbon neutral claim, 2020-25
- Brands differentiate with carbon neutral claims
Explore the latest innovation in facial skincare market in 2025 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across EMEA, APAC, and the Americas.
Key innovation trends in the facial skincare market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global facial skincare market. Understanding innovation in skincare has never been so easy.
To discover more about the global facial skincare market, read The Future of Facial Skincare or take a look at Mintel’s extensive facial skincare market research.
Meet The Expert Behind the Analysis
This report was written by Georgia Stafford. Georgia joined Mintel in 2022, writing UK reports for the Beauty, Personal care and OTC categories. Before joining Mintel, Georgia studied International Relations, earning a BA from the University of Birmingham. During her studies, she gained knowledge and experience of research methods and international business.
Consumers in the facial skincare category are interested in new, novel ingredients and want brands to help them keep up with trends.
Georgia Stafford
Beauty & Personal Care Analyst
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